The French Workshop Expands Franchising Plans Across U.S.
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The French Workshop Expands Franchising Plans Across U.S.
Authentic French bakery-café reveals exciting ambitions for national expansion through franchising.
The French Workshop, a beloved bakery-cafe chain that embodies the essence of pastry shops in Paris, has recently revealed its plans to franchise, aiming to bring its traditional French delicacies to neighborhoods nationwide. The brand plans to open its fifth company-owned location by the end of the year in a growing area, showcasing a commitment to growth.
Celebrating a Rich heritage
Established in 2015, The French Workshop has rapidly become a favorite among local patrons, widely known for its remarkable assortment of pastries, cakes, pies, croissants, sandwiches, and a diverse range of coffees and teas. Customers can witness skilled pastry chefs creating delectable treats right in front of them, fostering a memorable experience that keeps them coming back. The French Workshop has consistently demonstrated its success, positioning itself as a powerful player in the flourishing U.S. bakery market.
Strategic Franchising Decision
The decision to launch a franchising model was not taken lightly. "After several years of planning, we have established the necessary infrastructure and resources to support our franchise partners and the major initiative of franchising," said Graham Buckley, the VP of Franchising. He highlighted the strong loyalty from existing customers in their current locations and the brand's eagerness to replicate that success in new markets across the country.
Meeting Market Demand
With relatively little competition in the fast-casual dining sector, The French Workshop is well-positioned to cater to the rising demand for quality French culinary experiences. Franchisees will be able to present an attractive menu, featuring favorites like Crème Brûlée Cheesecake with raspberry preserves, the Bavarian Cream Croissant, Chorizo Egg White and Cheddar sandwich, and the refreshing Iced Nutella Latte. Such offerings are designed to appeal to a broad range of customers throughout the day.
Robust Partnership Enhances Operations
The French Workshop's strong partnership with the Zorbas Group, which has a rich history of operating over 80 establishments in the food sector since the 1970s, further strengthens the brand's operational efficiencies. This collaboration has led to a highly effective production and supply chain management system, allowing the brand to retain control without depending on larger suppliers. The result has been impressive, with an Average Unit Volume (AUV) of over $5 million and system-wide sales hitting $18 million.
Exceptional Quality Assurance
Theodora Christophorou, Vice President of The French Workshop, emphasized the value of their partnership with Zorbas. "By collaborating with Zorbas, we provide guests with delightful sweet and savory items renowned for their quality while maintaining reasonable prices. This partnership has made it possible to offer an outstanding experience for our customers and keep costs manageable for franchisees," she stated. Demetris Zorbas, the CEO, echoed these sentiments, affirming the commitment to streamlining operations as they continue to expand.
Comprehensive Franchisee Support
The French Workshop recognizes the importance of supporting franchisees throughout their journey. The brand offers an extensive range of services including assistance with site selection, real estate, construction, and design. Additionally, potential owners will benefit from in-depth training programs and an advanced Learning Management System (LMS) covering all facets of running a franchise, helping them achieve excellence in customer service and operations.
Future Growth Opportunities
The French Workshop is actively seeking experienced restaurant operators to join them on this exciting growth voyage, bringing high-quality French bakery-cafe experiences to various regions throughout the nation. Their focus on strategic expansion ensures that each new location is well-planned and receives the necessary support. Areas of potential expansion include various states on the East Coast, inviting partners to help them establish fresh locations in promising communities.
Frequently Asked Questions
What is The French Workshop?
The French Workshop is a French bakery-café chain known for its high-quality pastries and a unique dining experience.
When was The French Workshop founded?
The French Workshop was founded in 2015 and has since grown significantly in its home state.
What type of menu does The French Workshop offer?
The menu features a variety of pastries, cakes, sandwiches, coffee, and tea, with a focus on authentic French offerings.
How does franchising benefit potential partners?
Franchise partners receive extensive training and support, helping them deliver an exceptional customer experience while benefiting from a proven business model.
Where is The French Workshop expanding?
The French Workshop aims to grow primarily along the East Coast, seeking experienced restaurant operators to help establish new locations.
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