Barbarian Extends Its Digital Footprint with g-Innovations Acquisition
Barbarian has acquired g-Innovations, bringing deeper technology and digital marketing expertise into the agency and strengthening its role within the Cheil network.
Bringing Teams Together for Better Digital
Known for creative, digital-first work, Barbarian recently announced the acquisition of digital transformation company g-Innovations. The move is a pivotal step in Barbarian’s push to offer more complete, connected solutions. Based in Research Triangle Park, g-Innovations specializes in Adobe Experience Manager (AEM), a leading digital marketing technology.
Bolstering Core Strengths
By joining forces, g-Innovations’ development and implementation depth pairs with Barbarian’s established creative strategy. That combination helps Barbarian deliver end-to-end customer journeys—work that meets clients where they are and adapts quickly as needs and behaviors change.
Turning Toward Holistic Client Experiences
Barbarian’s expanded leadership—Joe Maglio as CEO and Jeff Blackman as managing director—will steer this next phase. According to Minsoo Kee, CEO & regional head of Cheil North America, the partnership elevates Barbarian’s capabilities and enables the delivery of multidimensional experiences for clients.
Grounded in Client Success
Founded in 2008 by Gourang Mehta, g-Innovations has always emphasized technical excellence, client success, and integrity. With a strong track record guiding digital transformations, its specialized skills will now be woven into Barbarian’s offerings, further strengthening customer experience and digital marketing outcomes.
Growth Signals and What’s Next
g-Innovations has posted notable momentum, achieving 53% year-over-year revenue growth from 2022 to 2023, with expectations for continued progress. Its growth has been fueled by work across healthcare, financial services, and eCommerce.
From Campaign Cycles to Ongoing Products
Gourang Mehta will take on a key role within Barbarian’s leadership, focusing on integrating g-Innovations’ capabilities across the broader Cheil Worldwide Network. This collaboration supports seamless digital marketing solutions and a shift from one-off, project-based campaigns to ongoing digital product development.
About Barbarian
Since 2001, Barbarian has been shaping digital experiences. With creativity and innovation at its core, the agency helps clients engage customers more meaningfully. Its interaction-first framework centers on experience design and emerging technologies, underscoring a commitment to inclusive, courageous creativity.
Frequently Asked Questions
Why did Barbarian acquire g-Innovations?
To deepen its technology and digital marketing capabilities and strengthen its position within the Cheil network, enabling more comprehensive, connected solutions for clients.
What does g-Innovations bring to Barbarian?
Expertise in development and implementation—especially in Adobe Experience Manager (AEM)—which complements Barbarian’s creative strategy and improves end-to-end customer experiences.
Who will lead this next chapter at Barbarian?
Barbarian’s leadership now includes CEO Joe Maglio and managing director Jeff Blackman, with founder Gourang Mehta of g-Innovations taking a key role on the leadership team.
Where does g-Innovations focus its client work?
The company serves clients across healthcare, financial services, and eCommerce—sectors that have contributed to its recent growth.
How will clients feel the impact of this acquisition?
Clients can expect more seamless digital marketing solutions and support that extends beyond individual campaigns into ongoing digital product development.
