Premium Financing, Built Into Checkout
Applied Systems has woven premium financing directly into Applied Pay, its native payments solution for insurers. With financing available right at checkout, insured customers can request financing and complete agreements in one sitting. They see clear terms, receive immediate approvals, and finish their online premium payment without hopping between systems or waiting on callbacks.
A Streamlined, Insured-Led Workflow
This new, insured-led process requires no agent involvement for loans up to $100,000. By removing extra handoffs, it shortens the path from decision to payment for everyone involved. Customers choose their financing option themselves, on their own time, with the confidence that comes from a single, guided flow. Integrations with leading premium finance companies—AFCO Direct, FIRST Insurance Funding, and Imperial PFS—reinforce Applied Systems’ focus on an efficient, familiar, and user-friendly experience.
More Funded Premiums, Less Waiting
At-payment financing can lift funded premiums to as much as 40%, a notable jump from the 10–15% often seen with traditional methods. Collection moves faster too: timelines that once stretched up to 20 days can drop to fewer than five. That speed helps agents and customers alike and supports a healthier, more predictable cash flow for agencies.
Core Capabilities of Applied Pay
The premium financing integration inside Applied Pay brings together key capabilities designed for today’s insurance workflows:
- At-Payment Financing: Customers can review and e-sign financing agreements while making their initial payment, avoiding long back-and-forth conversations and piles of documents.
- Flexible Financing Options: Insured customers can request financing for a single large premium or combine multiple invoices, so the plan fits the way they manage their bills.
- Real-Time Funding Notifications: Automatic status updates keep the insured, the agency, the finance provider, and other stakeholders informed, cutting down on manual check-ins.
- Seamless Payment Credit Application: Premium payments are applied correctly in Applied Epic, which reduces reconciliation errors and frees agents from time-consuming cleanup work.
Taken together, these features help agencies move faster with fewer touchpoints, while giving insured customers a simpler way to pay.
Empowering Agents and Clients
With Applied Pay, independent agents can offer a secure, straightforward way to collect premiums online. The solution is deeply embedded in everyday tools—Applied Epic, Applied CSR24, and EZLynx Client Center—so payment tasks fit naturally into existing processes and benefit from built-in automation.
Chase Petrey, president of Applied Pay, noted that even after a decade of advances in digital premium financing, many agents still see slow adoption of agency bill financing because of cumbersome manual steps between the insured, the agency, the AMS, and premium finance providers. He explained that the enhanced integration in Applied Pay reduces that friction by eliminating needless back-and-forth and letting clients secure financing on their own. The result: a better client experience and support for agency growth—in both revenue and reputation.
Conclusion
Applied Systems is reshaping how premiums get financed and paid. By bringing financing into Applied Pay, the company delivers a faster, clearer, and more transparent checkout for insured customers and a more efficient, profitable process for agencies. As the industry continues to modernize, this integration stands out as a practical advance that turns complex steps into a single, confident click path.
Frequently Asked Questions
What is Applied Pay?
Applied Pay is an AMS-native payments solution that lets insured customers pay premiums online quickly and securely. With premium financing built in, the payment and financing steps happen together.
How does the new premium financing integration work?
During checkout, insured customers can request financing, receive immediate decisions, and e-sign agreements on the spot—no agent involvement is required for loans up to $100,000. They then complete their initial payment in the same flow.
What are the benefits of at-payment financing?
At-payment financing can increase funded premiums to as much as 40% and shorten collection timelines from up to 20 days to fewer than five. It also reduces manual steps, which improves the experience for both agencies and insureds.
Which companies are integrated with Applied Pay for premium financing?
Applied Pay integrates with AFCO Direct, FIRST Insurance Funding, and Imperial PFS.
How does this system benefit agents?
Agents gain a streamlined process with fewer manual tasks, real-time funding updates, and accurate payment application in Applied Epic—all of which improve cash flow, client satisfaction, and the conditions for agency growth.
