FANCY SPRINKLES partners with Kroger to reach more home bakers
FANCY SPRINKLES, the innovative edible arts brand, has taken a meaningful step by partnering with Kroger to expand its reach across the country. The collaboration signals a strong period of growth for the company and underscores its mission to help a new generation elevate everyday treats and show-stopping bakes alike. With this expansion, you’ll start seeing FANCY SPRINKLES right in your local Kroger baking aisle, making it simpler to pick up what you need for weeknight cupcakes, birthday cakes, and everything in between.
What’s new on Kroger shelves?
Beginning in early September, Kroger shoppers can grab several fan favorites from FANCY SPRINKLES. The lineup includes FANCY SPRINKLES Crunchy Jimmies in Classic Rainbow and Chocolate Brownie—two go-to finishes for cookies, cakes, and ice cream. You’ll also find the FANCY Edible Glitter Dusting Pump in Moonstone and Fool’s Gold Glitter, an easy way to add a soft sparkle to frosted cupcakes, dipped strawberries, or a celebratory dessert board.
Everyday moments, made a little more magical
By the end of September, Kroger will feature FANCY Edible Glitter Packets in the beverage mixer section as well. The Opulust Set includes 10 multi-serve packets in shimmering shades—Moonstone Iridescent and Champagne Rose Gold—so you can stir a hint of sparkle into spritzers, mocktails, or even a drizzle over sorbet. A simple pinch changes the mood: weeknight treat into mini celebration, casual brunch into something you’ll remember.
A placement with purpose
Stocking FANCY SPRINKLES in both the baking aisle and the mixers section is a deliberate move designed to meet more shoppers where they already browse. It’s about inviting home bakers, party hosts, and curious creators to play with color and texture—and about turning small, everyday moments into something worth sharing.
Leadership on what this expansion means
Cory Kirlan, Chief Commercial Officer of FANCY SPRINKLES, shared the team’s excitement about the new distribution channel, saying, “We are thrilled to share the news of our expanded distribution into Kroger. As FANCY continues on its incredible growth trajectory, engaging with industry-leading retailers like Kroger is paramount to our overall strategic vision.” The partnership, he noted, aligns the brand with a retailer that values creativity in the culinary space.
Access, ease, and a little more fun
Kiley Anderson, CEO of FANCY SPRINKLES, added, “It is our pleasure to add Kroger to our roster of valued retail partners as we move through this exciting growth phase. The new national distribution allows consumers to access the brand with ease at their neighborhood Kroger store.” The team remains focused on reimagining how people think about decorating food and drinks, answering a clear consumer desire for products that are playful, approachable, and satisfying to use.
About FANCY SPRINKLES
FANCY SPRINKLES stands out in edible arts with a collection of 75+ products—from signature sprinkle blends to edible glitter and simple-to-use decorating tools. Whether it’s a kid’s birthday cake, an at-home date night dessert, or a spur-of-the-moment celebration, the brand makes it easy to get creative. Inspired by contemporary trends and pop culture, FANCY SPRINKLES connects with makers, bakers, and creators who want their food to look as joyful as it tastes. For more on the full product range, visit the brand’s official website or browse their social media for ideas and inspiration.
Frequently Asked Questions
Which FANCY SPRINKLES products are coming to Kroger?
You’ll find FANCY SPRINKLES Crunchy Jimmies in Classic Rainbow and Chocolate Brownie, the FANCY Edible Glitter Dusting Pump in Moonstone and Fool’s Gold Glitter, and—by the end of September—FANCY Edible Glitter Packets, including the Opulust Set with 10 multi-serve packets.
When will these items be available?
Availability begins in early September, with additional items—like the beverage glitter packets—arriving by the end of September.
Where in the store can I find them?
Look for FANCY SPRINKLES in the baking aisle, and check the beverage mixer section for the edible glitter packets.
Who leads FANCY SPRINKLES?
The leadership team includes Chief Commercial Officer Cory Kirlan and CEO Kiley Anderson, both central to the brand’s growth strategy and retail partnerships.
What’s the brand’s mission, and where can I learn more?
FANCY SPRINKLES aims to elevate everyday culinary experiences with easy, creative decorating essentials. To explore the full lineup and see ideas in action, head to the brand’s official website or its social media channels.
