Dark Horse Cannabis Debuts a New Brand Identity
Dark Horse Cannabis is announcing a major step forward: a full rebrand from COCO Labs. The change signals a fresh look and a clear promise—to keep delivering dependable, well-made cannabis products while sharpening how the company formulates, manufactures, packages, and labels what it sells. Known for edibles and concentrates, Dark Horse is leaning into the work it does best and holding fast to strict quality standards every step of the way.
Quality You Recognize, Carried Forward
The shift to the Dark Horse name comes with a steady hand on quality. Craig Smith, Director of Operations, shared pride in the COCO Labs legacy and how it now lives on within the Dark Horse operation. Many of the same skilled team members continue their craft, which means the know-how behind the products customers trust remains in place—just under a new banner.
Deep Experience in Extraction and Infusion
With the acquisition of COCO Labs, Dark Horse Cannabis is putting seasoned expertise in cannabis extraction and infusion to work. Using state-of-the-art technology and a clean, tightly controlled process, the company produces refined medicinal cannabis products designed with quality in mind. This focus strengthens Dark Horse’s market position and supports its plans to expand its reach.
A Fresh Chapter, Same Core Values
As Dark Horse rolls out its new identity, the company is introducing the brand to a wider audience. CEO Casey Flippo emphasized that the rebrand is a strategic move—meant to fuel innovation and growth in the cannabis space. The look may be new. The standard customers expect is not.
Public Debut and What’s Next
The new branding made its first appearance at the Green CLOVR Golf Tournament, where excitement around the transition was easy to see. Next up: updated packaging, set to arrive on store shelves shortly. It’s a tangible step that ties the visual identity to what matters most—consistent delivery for consumers and the broader cannabis community.
Who Dark Horse Cannabis Is
Dark Horse Cannabis is a leading manufacturer in a fast-growing industry, serving brands and businesses with a range of edibles and concentrates. The company works across multiple states, including Missouri and others, and keeps its focus on product integrity and clear, reliable engagement with consumers. The aim is simple: set a high bar and meet it, day after day.
Company Information
For more about Dark Horse Cannabis and its offerings, contact Sean Clarkson, Chief Financial Officer, at 501.743.8456.
Frequently Asked Questions
Why did COCO Labs become Dark Horse Cannabis?
The rebrand creates a distinct identity for the company while reinforcing its focus on innovation and consistent quality in the cannabis market.
Will the products or team change because of the rebrand?
No. Many of the same skilled professionals who built COCO Labs’ reputation continue their work at Dark Horse, and the company’s quality standards remain the same.
What does Dark Horse Cannabis make and do?
Dark Horse specializes in edibles and concentrates and provides formulation, manufacturing, packaging, and labeling services with strict quality controls.
When will I see the new packaging?
The new look made its first public appearance at the Green CLOVR Golf Tournament, and retail packaging is expected to reach store shelves shortly.
Where does Dark Horse operate?
Dark Horse serves multiple states, including Missouri and others, supporting brands and consumers with refined medicinal cannabis products.
