Strategic Expansion: Nativo Appoints Michael Lehman as President
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Nativo Welcomes Michael Lehman as New President
In a bold move to enhance its strategic growth, Nativo has announced the appointment of Michael Lehman as the company's new President. With his extensive experience in the advertising technology sector, Lehman is expected to make significant contributions to Nativo's ongoing expansion efforts.
Focus on Growth Opportunities
Lehman brings a deep understanding of programmatic advertising, unique partnerships, and international market dynamics that will be crucial for Nativo as it navigates these growth areas. His background in developing revenue streams through programmatic direct deals will play an essential role in Nativo’s strategy moving forward.
Expertise that Drives Success
With over eight years of experience at TripleLift, Lehman facilitated impressive growth outcomes, managing to elevate the company into an industry-leading digital marketing platform. His tenure there saw the company grow from securing $16.5 million in external capital to being acquired by Vista Equity Partners for $1.4 billion. This journey from startup to major player has equipped him with valuable insights into scaling a business effectively.
The Unique Value of Nativo
Nativo's position in the ad tech landscape is unique, leveraging patented technology that automates the distribution of content in a manner that respects users’ experiences. This focus on non-disruptive advertising aligns seamlessly with modern consumer needs, making it especially pertinent for today's digital environment.
The Future of Ad Tech
Lehman expressed excitement about the current marketplace opportunities and the strength of Nativo’s culture and team. His vision for the company encompasses not only continued growth in programmatic spaces but also innovation in commerce media and other relevant sectors within the digital landscape.
About Nativo
Nativo specializes in enabling brands to harness the power of content in a way that engages and influences target audiences. By utilizing machine learning and artificial intelligence, the company seeks to transform the distribution of content into a seamless, integrated experience across digital platforms. Founded in 2010 by Justin Choi, Nativo stands out as an Asian American-owned entity that has established itself with over a dozen patents and collaborations with more than 10,000 premium publishers worldwide. The company proudly carries the certification from NMSDC as a Minority Business Enterprise.
Frequently Asked Questions
What role will Michael Lehman play at Nativo?
Michael Lehman will focus on strategic growth opportunities, particularly in programmatic advertising, partnerships, and international expansion.
What is Nativo known for in the ad tech industry?
Nativo is known for its patented technology that automates content distribution, creating non-interruptive ad experiences that engage users effectively.
What achievements does Michael Lehman have in his previous role?
At TripleLift, Lehman played a crucial role in scaling revenue and helped the company grow from initial funding to a $1.4 billion acquisition.
What is Nativo's mission?
Nativo's mission is to make content distribution as easy, scalable, and measurable as traditional advertising, focusing particularly on the mid-funnel stage.
How does Nativo support diversity in business?
Nativo is certified as a Minority Business Enterprise (MBE) by the NMSDC, reflecting its commitment to diversity and inclusion within the technology sector.
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