Muni “Lily” He joins Las Vegas Sands as champion ambassador
LPGA Tour professional Muni “Lily” He is Las Vegas Sands’ newest champion ambassador. The partnership is designed to put women in sports—especially golf—squarely in the spotlight. Originally from China, He will work closely with Sands to lift women’s golf and showcase leadership on and off the course through a range of events and appearances.
Women’s golf, up close and in the community
He’s role isn’t limited to tournament weeks. As a champion ambassador, she’ll meet guests and fans at Sands resorts, deliver motivational talks, and take part in community programming through the Sands Cares initiative. The collaboration reflects shared priorities: empower women, open doors for the next generation, and encourage healthy, active lifestyles among young people.
Inspiring a new generation
He often speaks about creating real pathways for girls to see themselves in the game—and beyond it. She noted, "I'm thrilled to partner with one of the world's leading hospitality companies. Sands and I share the same vision of leveraging our platforms to elevate women's golf and create meaningful opportunities for young individuals." The message is simple and steady: visibility matters, and so does the work behind it.
A look at Muni He’s journey
Born in Chengdu, China, He has crisscrossed continents for the sport she loves. Her junior career stood out early, marked by strong results and steady progress. At just 16, she qualified for the U.S. Women’s Open—an early signal of her poise under pressure and the skill to match it.
Educational and athletic achievements
At the University of Southern California, He contributed to team success, including a win at the NCAA East Lake Finale. She turned professional in late 2017 and moved quickly, earning her first professional victory the next year at the Prasco Charity Championship on the Symetra Tour in 2018. It was a clear step from promise to proof, and it set the tone for her path forward.
Impact beyond golf
As her professional career has grown, so has her voice off the course. He has built a strong social media presence, with more than 890,000 followers on Instagram. She shares her life in the game, but also her interest in fitness and fashion—connecting with a broad audience that sees both the athlete and the person. That mix helps bring new fans to golf and gives longtime followers another way to engage.
Support and recognition
Sands’ Chairman and CEO, Robert G. Goldstein, expressed enthusiasm about having He on the team, stating, "Lily’s background and achievements will resonate well in our Asian markets. Together, we can highlight women in sports as role models for others to follow." The partnership underscores Sands’ continued focus on diversity, representation, and the power of sport to shape what’s possible.
About Las Vegas Sands
Las Vegas Sands (NYSE: LVS) is a global developer and operator of integrated resorts whose properties drive tourism, support jobs, and fuel community investment. With well-known locations throughout Asia, Sands emphasizes corporate responsibility and long-term sustainability alongside guest experiences.
Guided by a commitment to people and communities, Sands has earned recognition on the Dow Jones Sustainability Indices, reflecting consistent progress on responsible business practices. For more on these efforts and ongoing programs, visit the company’s official site.
Frequently Asked Questions
What will Muni “Lily” He do as a champion ambassador?
She’ll represent Sands by highlighting women’s golf, speaking at Sands resorts, and participating in community programs through Sands Cares. The goal is to inspire young people and show leadership on and off the course.
Why is this partnership focused on women in sports?
Sands and He share a commitment to elevating women athletes as leaders and role models. By giving women more visibility and support, the partnership aims to encourage the next generation to pursue their goals.
What are some key milestones in He’s career?
He qualified for the U.S. Women’s Open at age 16, starred in junior golf, contributed to USC’s win at the NCAA East Lake Finale, turned pro in late 2017, and won the Prasco Charity Championship on the Symetra Tour in 2018.
How does He connect with fans beyond tournaments?
She maintains an active social media presence, with over 890,000 Instagram followers, where she shares her golf journey along with fitness and fashion content to reach a wider audience.
What is Las Vegas Sands known for?
Sands develops and operates integrated resorts that boost tourism and local economies. The company is recognized on the Dow Jones Sustainability Indices for its responsible business practices and community-focused initiatives.
