Barbarian Expands Digital Reach Through g-Innovations Acquisition
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Barbarian Expands Digital Reach Through g-Innovations Acquisition
This strategic acquisition infuses Barbarian with deep technology and digital marketing expertise, significantly enhancing its position within the Cheil network.
Unifying Talents for Enhanced Digital Solutions
Barbarian, a creative digital agency known for its innovative approach, recently announced its acquisition of digital transformation company, g-Innovations. This union marks a pivotal development in Barbarian's evolution as it strives to provide comprehensive digital solutions. g-Innovations, based in Research Triangle Park, specializes in Adobe Experience Manager (AEM), a leading digital marketing technology.
Strengthening Core Competencies
The synergy achieved through this acquisition combines g-Innovations' robust expertise in development and implementation with Barbarian's established creative strategies. This alignment enables Barbarian to deliver enhanced end-to-end customer journey experiences, essential for meeting the needs of clients in a rapidly changing digital landscape.
A Shift Towards Holistic Client Experiences
Barbarian's leadership, recently expanded with the appointments of Joe Maglio as CEO and Jeff Blackman as managing director, is set to navigate this transformative phase. Minsoo Kee, CEO & regional head of Cheil North America, emphasized that the partnership enhances Barbarian's capabilities, allowing for the delivery of multi-dimensional experiences to clients.
Focused on Client Success
The foundation of g-Innovations was laid in 2008 by Gourang Mehta, who prioritized technical excellence, client success, and integrity. With a track record of guiding clients through digital transformation, the acquisition will facilitate the integration of g-Innovations' specialized skills into Barbarian's offerings, enhancing the agency's customer experience and digital marketing capabilities.
Significant Growth and Future Outlook
In recent years, g-Innovations has demonstrated impressive growth, achieving 53% year-over-year revenue increases from 2022 to 2023, with expectations of continued momentum. This growth trajectory is largely attributed to its clientele, which spans across healthcare, financial services, and eCommerce sectors.
Embracing Innovation in Marketing
Gourang Mehta will play a key role in the Barbarian leadership team, focusing on integrating g-Innovations' capabilities into the broader Cheil Worldwide Network. This collaboration will enable the agency to offer clients seamless digital marketing solutions, transitioning from traditional project-based campaigns to ongoing digital product development.
About Barbarian
Barbarian is a digital experience agency that has been reshaping the digital narrative since 2001. With a commitment to creativity and innovation, Barbarian empowers clients to engage their customers in more impactful ways. The agency’s interaction-first framework centers around experience design and emerging technologies, reinforcing its dedication to inclusive and courageous creativity.
Frequently Asked Questions
What are the implications of Barbarian's acquisition of g-Innovations?
This acquisition strengthens Barbarian's digital capabilities, allowing for more comprehensive and innovative solutions for clients.
Who is Gourang Mehta?
Gourang Mehta is the founder of g-Innovations and will join Barbarian's leadership team, bringing significant expertise in digital marketing technology.
What sectors does g-Innovations primarily serve?
g-Innovations has a strong focus on healthcare, financial services, and eCommerce clients, contributing to its rapid revenue growth.
What is Barbarian's mission?
Barbarian's mission revolves around driving innovative digital experiences and empowering clients to effectively connect with their audience.
How does this acquisition benefit clients?
Clients will benefit from integrated services across the digital spectrum, ensuring that their marketing strategies remain relevant and effective in a dynamic market.
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