PRSA-NY Introduces The Big Apple Podcast
The New York Chapter of the Public Relations Society of America (PRSA-NY) has launched a limited-edition series, The Big Apple Podcast by PRSA-NY. Built around New York City’s energy and pace, the show looks at how the city has become a powerful home for public relations careers—and why it continues to set the tone for the work done far beyond its borders.
What You’ll Hear in Each Episode
Every episode spotlights candid conversations with leaders who’ve shaped the field. They share practical lessons, the choices behind big moments, and the rhythms of doing PR in a market that often sets the trends for everyone else. The series is crafted to be useful for both newcomers and seasoned pros, covering topics you can apply to day-to-day work and long-term planning alike.
Industry Voices, Real-World Takeaways
Guests include recognized names such as Richard Edelman and Shelley Spector, founder of the Museum of PR. Their conversations dig into the work itself—how to navigate and creatively manage a crisis, what it takes to capture attention from major media in a crowded city, and how to translate strategy into results when the stakes are high and the timeline is tight.
PRSA-NY’s Focus in 2024
“2024 has been a pivotal year for the PRSA-NY Chapter,” states Matt Rizzetta, Founder and Chairman of North Sixth Group, and the current Chapter President. The board’s work centers on deepening member engagement with tools and resources designed to meet members where they are—so they can grow skills, expand networks, and hit their professional development goals.
The Themes Driving the Series
The Big Apple Podcast by PRSA-NY explores the issues that matter now: today’s industry challenges, the role of strategic communications in fast-moving environments, and the ways New York City itself—its pace, pressure, and possibility—shapes PR practice. Expect thinking you can try on your next brief, not just ideas in the abstract.
A Practical Resource for PR Professionals
The podcast is available on all major platforms, making it easy to fit a conversation—or two—into your commute, a lunch break, or a late-night listen. Beyond the series, PRSA-NY continues to support the community through mentorship programs and signature moments like the 2024 Big Apple Awards, which highlight standout work across the field.
Stay Connected with PRSA-NY
To keep up with chapter news, programming, job boards, and volunteer opportunities, visit prsany.org. Whether you’re looking for a mentor, a peer community, or a way to give back, the organization focuses on equipping public relations professionals with practical tools, timely insights, and a network that grows with you.
Frequently Asked Questions
What is The Big Apple Podcast by PRSA-NY?
It’s a limited-edition podcast from PRSA-NY that explores how public relations gets done in and around New York City, with conversations that surface lessons you can use in your own work.
Who appears on the show?
Guests include established industry figures such as Richard Edelman and Shelley Spector, who share experiences and perspectives on the challenges and opportunities shaping PR today.
What topics does the podcast cover?
Episodes touch on timely issues like crisis management, earning meaningful media attention in a crowded market, and why strategic communications matters when the environment is changing fast.
Where can I listen?
You can find the series on all major podcast platforms, so it’s easy to stream or download episodes whenever it fits your schedule.
How else does PRSA-NY support professionals?
PRSA-NY offers mentorship opportunities, job boards, volunteer pathways, and community programming, along with signature events such as the 2024 Big Apple Awards—resources designed to help you learn, connect, and advance.
