Yerbaé Brands Partners with Casey's to Bring Wellness Drinks

Yerbaé and Casey's General Stores Team Up for Expansion

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) is stepping up its game with an exciting new partnership with Casey's General Stores, a renowned convenience store chain in the Midwest and Great Plains regions. This collaboration marks a significant milestone for Yerbaé, as it allows their plant-based functional beverages to reach more than 300 Casey's locations, establishing a growing retail presence.

Expanding Accessibility to Healthy Choices

With this partnership, Casey's customers across various states can enjoy Yerbaé's popular 12oz SKU drinks, such as Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist. This deal positions Yerbaé at the forefront of the demand for healthier, plant-powered beverage options in convenience stores, catering to consumers actively seeking better choices.

CEO's Vision for Growth

Todd Gibson, CEO and Co-Founder of Yerbaé, highlighted the importance of this partnership, stating, "Convenience stores are vital for consumers looking for quick refreshments. This collaboration allows us to introduce our better-for-you energy drinks to more customers, offering them a delicious alternative to sugary drinks. We’re thrilled to take this step in our growth strategy."

Casey’s General Stores: A Reliable Partner

Founded in 1959, Casey’s General Stores boasts over 2,400 convenience stores in 16 states, catering to urban and rural areas alike. Well-known for its customer-focused service and varied product selection, including its famous made-from-scratch pizzas, Casey's has earned a reputation for offering convenience, quality, and value to its customers. The integration of Yerbaé’s beverages into their inventory will provide customers with more healthy refreshment choices.

Building on Recent Successes

This partnership comes on the heels of Yerbaé’s recent achievements, notably the growth achieved through the collaboration with Safety Shot, Inc. (Safety Shot), which has developed an innovative alcohol-reducing beverage called Sure Shot. Safety Shot has secured placement of its product in 300 7-Eleven locations in the Chicago area, a strategic move that complements Yerbaé’s expansion.

Aligning with Safety Shot's Wellness Solutions

Jarrett Boon, CEO of Safety Shot, emphasized that the synergy between Yerbaé and Safety Shot fits perfectly within their shared commitment to innovative wellness solutions. The expansion with Casey's not only strengthens Yerbaé's distribution network but promises to enhance both brands' ability to meet changing consumer preferences across the Midwest.

Strategic Alliances and Visibility

Yerbaé's existing relationship with 7-Eleven further amplifies this expansion opportunity. With a massive global presence featuring over 77,000 stores, 7-Eleven gives Yerbaé access to a broader audience, enhancing brand visibility significantly. The recent product placements within their stores already highlight successful beverage launches, and this sets a precedent for potential growth in sales.

The Future of Yerbaé Brands Corp.

Founded in 2017, Yerbaé is redefining the functional beverage landscape with its zero sugar and zero calorie drinks. Utilizing plant-based ingredients, particularly yerba mate, the company presents beverages that resonate with health-conscious consumers. Yerbaé aims to harness the power of nature, providing a drink rich in vitamins, minerals, and beneficial compounds.

By integrating yerba mate with high-quality ingredients, Yerbaé ensures that their drinks deliver health benefits without compromising on taste. All products reaffirm their commitment to being vegan, non-GMO, and gluten-free.

Connecting with Customers

As Yerbaé continues to grow and expand its retail presence, consumers can connect with the brand online at various social media platforms. Follow @DrinkYerbaé on Instagram, Facebook, Twitter, and TikTok, or explore more about their products on their website.

Frequently Asked Questions

What is the significance of the partnership between Yerbaé and Casey's?

This partnership will allow Yerbaé to extend its reach to over 300 new locations, offering consumers healthier beverage options at Casey's stores.

What types of drinks will be available at Casey’s General Stores?

Customers can enjoy a variety of Yerbaé's 12oz drinks, including flavors such as Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist.

How does Yerbaé emphasize wellness in its products?

Yerbaé focuses on plant-based, zero-calorie, and zero-sugar beverages that harness the benefits of yerba mate, providing nutrients while avoiding unhealthy ingredients.

Where else can I find Yerbaé beverages?

Beyond Casey's, Yerbaé products are increasingly available at various retailers, including partnerships with large convenience store chains and online platforms.

What is Yerbaé's mission?

Yerbaé aims to revolutionize the beverage market by offering delicious, functional drinks that promote health and wellness without the addition of sugar or calories.

About The Author

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