Victoria's Secret on JPMorgan's Growth Radar with Positive Catalyst

Author: Henry Turner Updated: 01-24-2025 08:07 AM

Victoria's Secret Gains Attention from JPMorgan

Recently, analysts at JPMorgan added Victoria’s Secret's shares to their Positive Catalyst Watch list. This decision is largely attributed to the brand's strong performance during the holiday season, alongside the optimistic outlook for the company's upcoming Q4 earnings.

Price Target and Earnings Estimate

The firm has set a price target of $45 for the stock, maintaining an overall Neutral rating. In their analysis, JPMorgan has also increased its Q4 earnings per share (EPS) estimate for Victoria's Secret (ticker: VSCO) to $2.30, which is slightly above the Street consensus of $2.25. This adjustment reflects the analysts' belief in the brand's potential growth.

Positive Same-Store Sales Growth

JPMorgan's forecasts account for a same-store sales growth of 4.4%, surpassing the expected 3.7%. Moreover, they anticipate gross margins to reach 39.5%, exceeding the Street’s estimate of 39.2%. These indicators suggest a robust performance by the retailer.

Management’s Conservative Outlook

The management’s guidance has been characterized as 'prudent,' forecasting comparable revenue growth between 2% and 4%. This forecast is based on cautious assumptions regarding seasonal demand trends as well as inventory levels. However, some fieldwork conducted by JPMorgan indicates that customer demand remained robust throughout the holiday shopping period.

Resilient Holiday Performance

Analysts observed a strong consumer response during busy periods such as Black Friday and Christmas Week, suggesting an encouraging sales outlook. This reflects positively on Victoria's Secret's market positioning.

Improvements in Inventory Management

One significant improvement noted by analysts is in inventory management. Compared to last year's end-of-season markdown rate of 70%, current discounts were more controlled at 60%, indicating better management practices. This effectively demonstrates the company's ability to optimize stock levels and respond to customer demands appropriately.

Long-Term Growth Opportunities

Looking forward, analysts at JPMorgan see a multi-year opportunity for increased gross profit growth for Victoria’s Secret. They forecast mid-single-digit comparable growth for 2025, facilitated by changes in leadership within the merchandising department. The expected improvements in gross margins are projected to achieve a rate of 37.9% by 2026, exceeding the Street’s 37.4% forecast.

Key Drivers of Future Success

Key elements driving future growth include reduced promotional activities and sustained momentum at the top line. Analysts believe that recovering from previous promotional challenges could result in a significant increase in EPS power over the next couple of years, potentially adding up to $1.90.

Frequently Asked Questions

What did JPMorgan say about Victoria's Secret's stock?

JPMorgan added Victoria’s Secret shares to their Positive Catalyst Watch due to strong holiday performance and promising outlook.

What is the price target set by JPMorgan for Victoria's Secret?

JPMorgan has maintained a price target of $45 for Victoria’s Secret stock.

What is the estimated EPS for Victoria's Secret in Q4?

JPMorgan raised its Q4 EPS estimate for Victoria's Secret to $2.30, above the consensus of $2.25.

How does the company perform in terms of same-store sales?

The firm expects a same-store sales growth of 4.4%, exceeding the Street’s forecast of 3.7%.

What improvements did analysts find regarding inventory management?

JPMorgan noted improvements in inventory management with markdown rates reduced from 70% last year to 60% this year.

About The Author

Hi there, As a writer and financial specialist, Henry Turner is passionate about guiding people through the complex world of finance. Having worked in finance for many years, I am an expert at simplifying difficult financial ideas into understandable, useful insights for my blog and articles. My goal is to arm you with the confidence and information you need to make wise financial choices.

Writing for a number of financial blogs has allowed me to interact with readers from novice investors looking for fresh ideas to seasoned investors starting their financial journeys. My mission is to enable everyone to understand and access finance, so enabling you to confidently and clearly reach your financial goals. I appreciate you traveling with me toward success and financial literacy.

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