Texas A&M Sports Properties Welcomes Azuna Partnership
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Texas A&M Sports Properties Partners with Azuna
Texas A&M Sports Properties has formed an exciting partnership with Azuna, aiming to celebrate the rich traditions of the university in a contemporary fashion. This collaboration will introduce a unique air freshening product named "Scent of Tradition"—a curated scent reflecting the essence of Texas A&M.
Introducing the 'Scent of Tradition'
Azuna, recognized for its natural odor elimination products, is set to develop this custom fragrance, which showcases honey bourbon and canyon scents. These aromas resonate deeply with the heritage of Texas A&M, making it a perfect addition for fans and students alike. The university's longstanding traditions will be honored through a collection that offers a safer alternative to candles, specifically designed for dorm living.
Custom Starter Kit Collaboration
As part of this exciting collaboration, Azuna will partner with Aggieland Outfitters to create an exclusive Starter Kit. This kit will feature an 8 oz. refill pouch and a stylish glass jar infused with the "Scent of Tradition." The exceptional formulation of Azuna products allows for up to 90 days of neutralization of odors, making them ideal for busy students returning to a fresh dorm environment.
Enhancing the Aggie Experience
Azuna's Vice President of Partnerships, Amanda Cummings, expressed her enthusiasm for the partnership, highlighting the university's vibrant community and enthusiastic fan base. "The Honey Bourbon/Canyon scent pairs the true scent of tradition with the strong Texas spirit, and we are eagerly looking forward to this collaboration. Gig 'Em Aggies!"
A Multifaceted Approach
The partnership extends beyond just scent creation; it includes branded Azuna spaces within the athletics domain, such as a dedicated softball dugout. Moreover, Azuna will engage in Name, Image, and Likeness (NIL) deals with various Texas A&M student-athletes, promoting a deeper connection with the Aggie community.
Available Products and Offerings
Fans will soon be able to purchase the "Scent of Tradition" collection directly from Azunafresh.com. The collection will feature several options, including a Starter Kit, Whole Home Kit, and various Room Odor Eliminators, catering to both current students and alumni seeking a nostalgic reminder of Texas A&M.
Creating Lasting Impact
General Manager of Texas A&M Sports Properties, Erik Book, shared his excitement about this partnership, emphasizing the university's commitment to innovation and brand expansion. “It’s a privilege to be Azuna’s first partner in the collegiate sector. We look forward to offering fans the opportunity to embrace the "Scent of Tradition.""
About Texas A&M Athletics
Texas A&M has established itself as a powerhouse in collegiate sports, consistently ranking among the top programs in the nation. Their commitment to excellence shines through in their 18 consecutive years in the top 25 of the LEARFIELD Directors' Cup standings, making them a formidable presence in collegiate athletics.
About Azuna
Founded in 2019 and based in Buffalo, N.Y., Azuna specializes in creating plant-based, naturally effective odor-eliminating products. The company is dedicated to sustainability and job creation in the United States, rapidly becoming one of the fastest-growing names in the consumer goods industry. Azuna has established partnerships with several major sports teams, including the Buffalo Bills and New York Giants, reflecting its commitment to improving indoor air quality.
Frequently Asked Questions
What is the 'Scent of Tradition'?
The 'Scent of Tradition' is a custom fragrance created by Azuna to honor the heritage of Texas A&M, featuring honey bourbon and canyon scents.
Where can I purchase Azuna products?
You can buy Azuna products, including the 'Scent of Tradition', on Azunafresh.com, with a variety of kits available for purchase.
What other partnerships does Azuna have?
Azuna has existing partnerships with several professional sports teams, such as the Buffalo Bills and New York Giants, enhancing its reach in the sports community.
How does Azuna eliminate odors?
Azuna products utilize powerful, natural ingredients to trap and eliminate odors, providing a long-lasting fresh environment.
What is the significance of the partnership with Texas A&M?
This partnership marks Azuna's entry into collegiate athletics, showcasing its commitment to celebrating and enhancing the unique culture and spirit of Texas A&M.
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