Promoting Costa Rican Produce: A Sustainable Initiative
Essential COSTA RICA and Amazon Ads Unite
In an exciting new venture, essential COSTA RICA has teamed up with Amazon Ads to promote Costa Rican agricultural products throughout Europe. This unique partnership focuses on highlighting the country’s sustainable agricultural practices and the premium quality of its produce. The campaign, titled 'The Natural Choice,' is set to engage consumers across Spain, the United Kingdom, and Germany.
The Importance of Sustainability
'The Natural Choice' campaign emphasizes Costa Rica's commitment to sustainability, showcasing its signature exports such as pineapples, bananas, coffee, and cassava. These are not just products; they embody the essence of Costa Rican culture, cultivated under the strictest ethical and quality standards. European consumers increasingly look for products that contribute to health and wellbeing, which is where Costa Rican produce shines.
Artistic Presentation
One of the standout features of this campaign is its artistic visualization. Beautifully hand-drawn illustrations and organic designs create a distinct visual identity. This artistic approach stands in stark contrast to the typical digital imagery often seen in marketing, reinforcing the campaign’s core message of celebrating natural choices.
The Campaign Launch
The campaign officially launches on a date that will soon be announced. It will be featured on multiple Amazon platforms, providing a comprehensive brand experience that emphasizes the quality and sustainability of the products offered by Costa Rica.
Engaging Marketing Activations
Consumers will see various engaging marketing activations, including:
- Fire TV Panoramic in Spain: An interactive landing page that invites viewers into the vibrant culture of Costa Rica, offering a panoramic view of the nation's agricultural offerings.
- Amazon Brand Store: Visitors can explore recipes and wellness tips inspired by Costa Rican traditions. This digital hub will include an interactive map showcasing the processes behind producing beloved staples like coffee and bananas, enhancing user experience across Spain, the UK, and Germany.
- Prime Video Ads: Short animated videos that spotlight individual ingredients, ensuring a consistent visual design across various platforms throughout Europe.
- Amazon Lockers: These will be adorned with creative artwork and playful messaging related to featured products, providing QR codes that lead to further recipes and information.
- Amazon Fresh Bags: These delivery bags will carry campaign messaging, extending the experience into consumers' homes with scannable QR codes linking to the Amazon Brand Store.
- Branded Alexa Experience: This innovative feature will guide users through the best ways to choose, store, and enjoy Costa Rican produce, enhancing consumer engagement.
Messages from Leadership
The campaign has garnered support from influencers within the industry. Adriana Acosta, Director of the Country Brand essential COSTA RICA, expresses, 'Through this campaign, we aim to share not only our premium products but also the rich story and essence of our nation, emphasizing how fresh and carefully cultivated our offerings are.'
Kate McCagg, Head of Amazon Ads Brand Innovation Lab, also shares excitement about the project. She remarks, 'Every detail of this campaign is crafted to celebrate the vibrant culture of Costa Rica while inspiring customers by showcasing its diverse flavors and sustainable business practices.'
Frequently Asked Questions
What is the 'The Natural Choice' campaign about?
'The Natural Choice' campaign promotes Costa Rican produce while emphasizing sustainable agricultural practices targeted at the European market.
Which products are highlighted in the campaign?
The campaign focuses on signature Costa Rican exports such as pineapples, bananas, coffee, and cassava.
How does the campaign engage consumers?
Through various activations, including interactive landing pages, videos, and engaging Amazon experiences.
What is the goal of this partnership?
The goal is to elevate the awareness and appreciation of Costa Rican products in key European markets while promoting the values of sustainability.
When will the campaign launch?
The campaign's launch date will be announced and will be featured across various Amazon platforms.
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