Ellsworth Cooperative Creamery Revamps Brand on Cheese Curd Day
ELLSWORTH, Wis. — On National Cheese Curd Day, Ellsworth Cooperative Creamery is excited to unveil its refreshed brand and packaging. This initiative reflects the creamery's commitment to its cooperative roots, being owned by 180 family dairy farms, and its dedication to the communities it serves. Shoppers can expect to see this updated brand identity in stores and online soon.
Celebrating Tradition and Innovation
The updated branding maintains essential aspects of Ellsworth's historical logo while introducing meaningful changes that celebrate its cooperative foundation and Wisconsin heritage. Along with the new packaging, the Creamery is also enhancing its website and other communication platforms, preparing for a future that respects its rich history.
Kevin Pieh, Chief Executive Officer of Ellsworth Cooperative Creamery, shared, "We are proud of our past 115 years as a cooperative and want to celebrate the farmers, milk haulers, cheesemakers, employees, and communities. Together, we make Ellsworth Creamery what it is today, and we eagerly anticipate a bright future ahead."
More Than Just Cheese
Pieh emphasized that the Creamery is not solely about cheese; it represents a collective effort of individuals dedicated to curating high-quality products. He expressed pride in the processes that foster community ties and building something significant for over a century. "At the end of the day, we’re honored to continue perfecting our craft and creating products that bring people together," he added.
Expanding the Cheese Legacy
Ellsworth's legacy is continuously evolving in exciting new ways. Today, it holds the title of the #1 retail brand of cheese curds in the U.S., boasting over eight flavors crafted at its facility in Ellsworth, designated the official "Cheese Curd Capital." Furthermore, the Creamery provides a variety of specialty and premium cheeses from its additional facilities in Menomonie and New London, Wisconsin.
Adapting to Consumer Trends
The company is keen on adapting to changing consumer shopping habits, with products available across retail, foodservice, and industrial sales channels both domestically and internationally. Customers can also find products through Ellsworth's and Menomonie’s company stores and its online e-commerce platform.
A Proud Anniversary
As Ellsworth marks 115 years in operation, the cooperative takes pride in its heritage while embracing its identity as a modern, award-winning cheesemaker. The company embodies a connection between tradition and innovation, continuously creating quality products that resonate with people.
Media Contact:
Steve Weigel
Communications Director
763.350.0573
Frequently Asked Questions
What is the significance of National Cheese Curd Day?
National Cheese Curd Day is a celebration to honor one of the most unique cheese products, highlighting its popularity and regional significance.
What changes are being made to Ellsworth Cooperative Creamery's branding?
The creamery is updating its brand and packaging while preserving key elements of its historical logo to honor its cooperative roots.
How long has Ellsworth Cooperative Creamery been in operation?
Ellsworth Cooperative Creamery has been operational for 115 years, celebrating its legacy of quality cheese production.
Where can I find Ellsworth's products?
Ellsworth's products are available nationwide through retail, foodservice, and online channels, including their company stores.
What types of cheese does Ellsworth offer?
Ellsworth offers a range of cheese products, including over eight flavors of cheese curds and various premium specialty cheeses.
