Perspire Sauna Studio's Exciting Expansion Amid Growth Trends

Celebrating Strong Growth and Innovation at Perspire Sauna Studio

Perspire Sauna Studio, renowned for its infrared and red-light sauna franchise, reported incredible achievements in growth and membership as they moved into 2025. With a remarkable 1.1 million sauna sessions completed and 25,000 new members joining the wellness journey, the brand is making waves across the country. The franchise now boasts over 70 locations, continuing to enhance the accessibility of health and wellness for many.

2024 Growth Highlights

In 2024, Perspire hit the ground running by awarding 75 new territories to franchisees and opening 22 new studios across multiple states. This rapid expansion is a clear indication of the rising demand for unique wellness experiences, with the company leveraging science-backed therapies to elevate guest satisfaction.

Emphasizing Health in 2025

As the founder and CEO, Lee Braun, noted, "Prioritizing your health in 2025 means embracing holistic approaches, not just traditional workouts. Incorporating regular sauna sessions into daily routines can lead to significant health benefits, providing both physical rejuvenation and mental clarity in today's fast-paced environment."

Strategic Partnerships Elevating the Experience

This past year, Perspire has worked diligently to enhance guest experiences through strategic partnerships that introduce cutting-edge technologies and tailored services. With a collaboration with Clearlight, a prominent name in infrared sauna technology, Perspire has rolled out an exclusive sauna design that blends luxury and functionality seamlessly. These saunas are equipped with premium red-light therapy, HALO ONE halotherapy generators, Bluetooth connectivity, and chromotherapy options, all offering a customizable and premium experience for guests.

Innovations in Cold Therapy

To further enrich the sauna experience, Perspire launched an innovative cold therapy solution by partnering with Silient™, introducing the SNØ Shower modality. This unique experience features a refreshing 45-degree rainfall shower using Silient’s advanced cold-water chiller system, significantly benefiting users by enhancing circulation and reducing inflammation. Inspired by the Norwegian tradition of "snøbading," the SNØ Shower promises expansion to numerous studios by the end of 2025.

Lee Braun emphasized that these partnerships are a testament to the brand's commitment to providing outstanding wellness experiences. Through collaborations with Clearlight and Silient, Perspire is setting new standards in health and wellness by delivering uniquely beneficial therapies tailored for every guest’s needs.

Looking Ahead to a Bright Future

Looking to the future, Perspire Sauna Studio is targeting the opening of 40 new locations in the upcoming year. The brand is keen on attracting both single-unit and multi-unit franchisees who are eager for new career opportunities or looking to expand their existing portfolios. This expansion will enable the brand to further spread its mission of making infrared sauna experiences available to everyone, while providing franchisees with the chance to be a part of this remarkable growth journey.

About Perspire Sauna Studio

Perspire Sauna Studio stands out as the fastest-growing infrared sauna and red-light therapy franchise in the United States. The company offers a modern twist on age-old wellness practices, utilizing science-based technology to provide guests with top-notch infrared (IR) sauna and red-light therapy (RLT) sessions. Established in 2010 by Founder & CEO Lee Braun, the brand has successfully awarded over 200 franchise licenses, with more than 70 studios currently in operation across the U.S.

Frequently Asked Questions

What does Perspire Sauna Studio specialize in?

Perspire Sauna Studio focuses on delivering infrared sauna and red-light therapy experiences to enhance wellness and relaxation for its guests.

How many new studios did Perspire open in 2024?

In 2024, Perspire Sauna Studio opened 22 new studios across 27 states.

What are some features of the exclusive saunas introduced by Perspire?

The exclusive saunas offer red-light therapy, halotherapy generators, Bluetooth connectivity, and chromotherapy for a customized wellness experience.

What benefits does the new SNØ Shower provide?

The SNØ Shower, featuring a 45-degree rainfall effect, promotes improved circulation, reduced inflammation, and quicker muscle recovery.

How many new locations is Perspire planning to open?

Perspire Sauna Studio is planning to open 40 new locations in the upcoming year, expanding its wellness services even further.

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