Acxiom Appoints Tom Zawacki as CGO
Acxiom, the essential data and technology platform for top global brands and agencies, has recently announced the appointment of Tom Zawacki as the new Chief Growth Officer (CGO). In this pivotal role, Zawacki will report directly to Global CEO Jarrod Martin. His mission is to drive the growth of Acxiom by exploring and unlocking new markets as well as enhancing revenue opportunities while providing effective client acquisition and retention strategies.
Tom Zawacki: A Proven Leader in Business Transformation
With over thirty years of extensive experience in data analytics, artificial intelligence, and global omnichannel marketing, Zawacki joins Acxiom from Data Axle, where he held the titles of President of Enterprise Solutions and Chief Marketing Officer. His successful tenure at Data Axle was marked by a remarkable ability to deliver quick and sustainable returns on investments for a diverse array of clients spanning various industries.
Achievements and Experience
Earlier in his professional journey, Zawacki was the Senior Vice President of Corporate Strategy & Commercial Growth at Rocket Fuel, a role where he was instrumental in the first-ever AI integration with IBM Watson. He contributed to establishing multi-million dollar partnerships with prominent Fortune 500 companies. Additionally, he played a vital role in brand positioning, go-to-market strategies, and overall growth initiatives while serving on the executive team at Modem Media, recognized as the industry’s pioneering digital advertising firm. His entrepreneurial spirit also led him to establish Lemonade Inc., a venture focused on social commerce.
Insights from Leadership
Expressing his enthusiasm about the new appointment, Jarrod Martin, the CEO of Acxiom, stated, "With his proven track record of cultivating relationships and driving sustainable brand growth, Tom brings the ideal blend of industry experience, leadership, and vision to the CGO role. We’re thrilled to have him join our executive leadership team, where he will be key in guiding our expansion into new markets and building on the momentum of our successes this year."
Tom Zawacki's Vision
Zawacki shares his excitement regarding his new role, stating, "Acxiom's focus on people deeply resonates with me. Understanding our clients and their customers is essential for effective predictive marketing today. I'm honored to join such a dedicated and talented team, all intent on delivering significant value and success for our clients."
Educational Background and Honors
Tom Zawacki earned a bachelor's degree in anthropology from Princeton University. His career achievements have been recognized with numerous prestigious accolades, including Mazda’s Strategic Partner of the Year in 2015 and TIME Magazine/CNN Website of the Year in 2007, showcasing the impact of his work within the digital marketing landscape.
About Acxiom
Acxiom is dedicated to making data work effectively, addressing intricate challenges faced by the world’s foremost brands and agencies. Serving as the connected data and technology backbone of the Interpublic Group of Companies, Inc. (IPG), Acxiom plays a crucial role in unifying and preparing data for AI-enhanced marketing and decision-making processes, thus maximizing technology investments. Renowned for its leadership in data ethics and governance, Acxiom adopts a privacy-first approach to client service, operating across various global locations, including the U.S. and several European and Asian markets.
Frequently Asked Questions
Who is Tom Zawacki?
Tom Zawacki is the newly appointed Chief Growth Officer at Acxiom, bringing extensive experience in data and marketing.
What is Acxiom?
Acxiom is a data and technology company that helps brands and agencies solve complex marketing challenges through data-driven solutions.
What role will Zawacki play at Acxiom?
As CGO, he will drive Acxiom's growth by exploring new markets and enhancing client acquisition and retention strategies.
What is Zawacki's educational background?
He holds a bachelor’s degree in anthropology from Princeton University.
What prior experiences does Zawacki have?
He has held leadership roles at Data Axle, Rocket Fuel, and founded a social commerce company, showcasing his diverse expertise.
