Performance Brokerage Services Facilitates Harley-Davidson Deal

Performance Brokerage Services Facilitates Sale of Harley-Davidson
Performance Brokerage Services, a leader in dealership buy-sell activity in North America, has successfully managed the sale of Harley-Davidson of Carroll. The dealership has transitioned ownership from the esteemed Terry Ruchti to the ambitious Steven Towers.
Terry Ruchti, a passionate Harley-Davidson enthusiast, has nurtured Harley-Davidson of Carroll for over thirty years. He played a significant part in initiating the annual "Rock-N-Ride" event at the dealership, which has become a staple in the community, bringing together live music and camaraderie for motorcycle lovers.
Community Impact and Legacy
As an active member of the local community, Terry was instrumental in organizing the Marilyn Ruchti Golf Tournament, which honors his mother and supports cancer patients. This annual event reflects Terry's dedication to community service, aligning well with the spirit of Harley-Davidson.
Expressing his gratitude, Terry said, "Thank you, Courtney Bernhard and the Performance Brokerage team, for making the sale of my Harley-Davidson dealership seamless and successful. Your professionalism during the entire process exceeded our expectations." This heartfelt acknowledgment showcases the rapport developed between Terry and the team at Performance Brokerage Services throughout the transaction.
Performance Brokerage Services’ Expertise
Over the last five years, Performance Brokerage Services has been at the forefront, facilitating nearly 400 dealership transactions, solidifying its position as North America's highest volume dealership brokerage firm. Senior Partner George C. Chaconas, Partner Courtney A. Bernhard, and Partner Juan C. Pardo played vital roles in this specific sale, acting as exclusive sell-side advisors, demonstrating their unmatched expertise in the field.
George Chaconas expressed, "It was an honor to assist Steven Towers in acquiring his fourth Harley-Davidson dealership. The teamwork displayed throughout the transaction was exceptional. I appreciate both Steven's professionalism and the trust placed in us by Terry Ruchti." The successful closing of this deal not only marks a new beginning for Towers but also celebrates Terry's long-standing contributions to the Harley-Davidson community.
Steven Towers: A Rising Star
Steven Towers, a dedicated Harley-Davidson rider and entrepreneur, has made impressive strides in the industry. Since acquiring his first dealership, Boneyard Harley-Davidson, in Winterville, North Carolina, he has rapidly expanded his portfolio with additional acquisitions. The new acquisition in Carroll will further enhance his footprint in the Midwest, allowing him to provide exceptional customer service to motorcycle enthusiasts.
"Having acquired my first Harley-Davidson dealership in early 2023, I’m proud to have grown to my fourth location with the support of Performance Brokerage Services. This new dealership solidifies my operations in the region, and I look forward to serving the community with passion and dedication," Towers stated enthusiastically.
The Future of Harley-Davidson in Carroll
The newly acquired dealership will be renamed Towers' Legendary Harley-Davidson, continuing operations from its established location at 1327 Plaza Drive in Carroll. This change signifies the ongoing commitment to service excellence and community engagement that Harley-Davidson stands for.
About Performance Brokerage Services: The company leads the market in dealership brokerage services, specializing in various sectors including automotive, RVs, and powersports. With over three decades of experience and a 90% closing rate, Performance Brokerage Services prides itself on its ethical approach, comprehensive evaluation, and success-driven business model.
Headquartered in Irvine, California, with multiple regional offices across the US and Canada, the company is well-positioned to offer extensive services backed by a knowledgeable team adept in dealership transactions.
Frequently Asked Questions
What companies does Performance Brokerage Services cater to?
Performance Brokerage Services specializes in dealership transactions for automotive, RV, commercial truck, powersports, and equipment dealerships.
What is the history of Harley-Davidson of Carroll?
Harley-Davidson of Carroll has been owned by Terry Ruchti for over three decades and is known for its strong community engagement and annual events.
Who were the advisors in the recent transaction?
George C. Chaconas, Courtney A. Bernhard, and Juan C. Pardo served as the exclusive advisors for the transaction.
What is the vision for Towers' Legendary Harley-Davidson?
Steven Towers aims to provide quality motorcycles and exceptional service while expanding his presence in the Midwest.
How does Performance Brokerage Services ensure successful transactions?
Through their extensive experience and a dedicated team, they offer unparalleled service and a unique value proposition with no upfront fees.
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