Iovate Showcases MuscleTech® at Dubai Muscle Show 2025
Iovate Showcases MuscleTech® at Dubai Muscle Show 2025
TORONTO - Iovate Health Sciences International Inc. is excited to announce that its flagship sports nutrition brand, MuscleTech®, will be unveiling innovative performance supplements at the Dubai Muscle Show, which is known as the premier fitness and bodybuilding event in the Middle East. This highly anticipated event will take place at the Dubai World Trade Centre.
After an impressive showing at the Olympia Weekend in Las Vegas, MuscleTech® is ready to make a significant impact in Dubai, engaging with a global fitness audience eager for science-backed nutrition. At the event, MuscleTech® products will be prominently displayed in collaboration with regional partner Megastar, further solidifying its presence in the sports nutrition sector.
Nick Rini, Chief Commercial Officer at Iovate Health Sciences, expressed enthusiasm about the event saying, "The Dubai Muscle Show is one of the most thrilling fitness exhibitions worldwide. We're eager to showcase the superior quality of our MuscleTech products with our partners, demonstrating our dedication to transparency, quality, and exceptional performance across our entire product line. Recently, Consumer Reports recognized us as the only protein powder brand with no detectable lead, a testament to our commitment to excellence in nutrition."
During the three-day event, visitors will have the chance to engage in live product demonstrations, interact with esteemed MuscleTech® athletes such as Blessing Awodibu and Yunus Akbulut, and sample exciting new offerings like Nitro-Tech® Whey Gold Limited-Edition Banana Cream, Essential Amino Acids (EAA), and Creatine Chews. Exclusive giveaways and interactive social media opportunities will also be available, enhancing the lively atmosphere and excitement of the show.
This appearance at the Dubai Muscle Show highlights Iovate's expanding influence in the Middle East and North Africa region, where the demand for high-quality, evidence-based sports nutrition products is rapidly increasing. Iovate is proud to spearhead this movement with groundbreaking MuscleTech® formulations that cater to the needs of athletes striving for their best performance.
About Iovate
Iovate was founded in 1995 and is headquartered in Oakville, Canada. The company is a frontrunner in nutrition innovation, delivering top-quality active nutrition and weight management products globally. Iovate's successful brands, including MuscleTech®, Six Star®, Purely Inspired®, and Hydroxycut®, reflect its commitment to enabling consumers worldwide to lead active lives. With distribution across several channels, including retail stores and online platforms, Iovate's products can be found in over 140 countries.
Media Contact
Abigail Rush
5W Public Relations
For media inquiries, please reach out via email.
Frequently Asked Questions
What is Iovate doing at the Dubai Muscle Show?
Iovate is showcasing its MuscleTech® brand and innovative performance supplements to engage with the fitness community.
Who are the athletes participating at the event?
MuscleTech® athletes Blessing Awodibu and Yunus Akbulut will be present, engaging with fans and demonstrating products.
What products will be highlighted at the Dubai Muscle Show?
Exciting new products featured include Nitro-Tech® Whey Gold Limited-Edition Banana Cream, EAA, and Creatine Chews.
Why is Iovate's presence important in the Middle East?
The demand for quality sports nutrition is rising in the region, and Iovate aims to meet that demand with innovative solutions.
How can attendees participate in the event?
Visitors can enjoy live demos, sample products, and participate in giveaways and social media activities throughout the event.
About The Author
Contact Thomas Cooper privately here. Or send an email with ATTN: Thomas Cooper as the subject to contact@investorshangout.com.
About Investors Hangout
Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/
The content of this article is based on factual, publicly available information and does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice, and the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. This article should not be considered advice to purchase, sell, or hold any securities or other investments. If any of the material provided here is inaccurate, please contact us for corrections.