Anytime Fitness Sets Foot in Dubai with Grand Opening
The new club in the Arjan district signifies a vital expansion of fitness services to the United Arab Emirates; members benefit from personalized wellness plans, state-of-the-art Technogym equipment, and SmartCoaching services available through the AF App.
Purpose Brands LLC has announced the grand opening of its very first Anytime Fitness club in Dubai, United Arab Emirates. This exciting development is in partnership with Purple Fitness LLC, which holds the franchising rights for the Anytime Fitness brand in the region. The flagship club is set to open its doors on November 1, situated in the lively Arjan community, Al Barsha South 3.
A Commitment to Wellness
"We are excited to introduce the Anytime Fitness brand to the UAE, bringing world-class fitness options to Dubai," stated Faheem Essop, CEO of Purple Fitness. Every aspect of the club, from the cutting-edge Technogym fitness equipment to the innovative SmartCoaching ecosystem via the AF App, has been developed to meet the international standards expected from a premier fitness franchise. Our goal is to offer members accessible, personalized coaching, nutrition, and recovery services at any time they need them. We also have plans for more locations in Dubai in the near future."
Partnership with Technogym
In a bid to uphold its commitment to high standards, Anytime Fitness has teamed up with Technogym to furnish its facilities with state-of-the-art fitness equipment and advanced digital solutions. Renowned globally for its innovative contributions to fitness, Technogym brings artisanal Italian-designed equipment along with a unique set of connected smart devices, applications, and specialized training content.
Nerio Alessandri, founder and CEO of Technogym, expressed his pride in the collaboration, stating, "This partnership is not only about enhancing industry innovation but also aligns with our shared mission of promoting wellness to improve global health." The partnership will enable Anytime Fitness to offer distinctive and tailored fitness experiences to its members.
Supporting the Dubai Fitness Challenge
The opening of the Anytime Fitness club aligns perfectly with the Dubai Fitness Challenge, popularly known as Dubai 30x30. This city-wide initiative encourages residents to engage in 30 minutes of daily exercise for 30 consecutive days, enhancing community wellness. As an official DFC App Partner, the new club is providing complimentary three-day gym passes throughout November, available via the Anytime Fitness App, alongside exclusive training program promotions.
Stacy Anderson, global president of Anytime Fitness, stated, "We commend efforts that encourage healthier lifestyles, and we're delighted to introduce the Anytime Fitness brand to Dubai during this pivotal moment. Our strong engagement model and commitment to member success uniquely position us to aid individuals in achieving better health and well-being, paired with global access to Anytime Fitness locations."
Expansion Across the Middle East
With the launch of this new club in the UAE, Anytime Fitness extends its reach across 49 countries and territories, bringing together a global community of 5 million members who benefit from 24/7 access to fitness facilities. This addition marks a significant move for the brand into the Middle Eastern market, joining other nations such as Qatar and Kuwait, with more to follow.
Sander van den Born, executive vice president of international operations at Purpose Brands, expressed enthusiasm regarding this expansion. "We're focused on continuous growth for the Anytime Fitness brand and are dedicated to capturing a substantial portion of the expanding global wellness economy. It's exciting to see Purple Fitness and Anytime Fitness unite to support community health in Dubai."
About Anytime Fitness
Anytime Fitness is recognized as the fastest-growing fitness franchise worldwide, adding approximately 300 new clubs annually. Catering to nearly 5 million members, the brand ensures accessible fitness, nutrition, and recovery guidance to everyone, any time, from anywhere. Members are offered individualized training solutions at all Anytime Fitness locations globally.
About Purpose Brands, LLC
Purpose Brands holds the title of the largest, most reliable collection of franchise brands in the fitness, health, and wellness space. Featuring brands like Anytime Fitness, Orangetheory Fitness, and others, Purpose Brands collectively generates significant revenue across its active locations worldwide. This robust portfolio and operational model position Purpose Brands well for enduring growth in the wellness market.
Frequently Asked Questions
When is the Anytime Fitness club in Dubai opening?
The opening is scheduled for November 1.
What services will the Dubai Anytime Fitness offer?
Members can access personalized wellness plans, state-of-the-art equipment, and the SmartCoaching ecosystem.
Who is the CEO of Purple Fitness?
Faheem Essop serves as the CEO of Purple Fitness.
What is the Dubai Fitness Challenge?
It is a month-long initiative encouraging residents to complete 30 minutes of exercise daily for 30 days.
Which countries does Anytime Fitness operate in?
Anytime Fitness operates in 49 countries and territories worldwide.
