InvestigateTV+ Expands Reach for Upcoming Seasons
ATLANTA — Gray Media (NYSE: GTN) announces that InvestigateTV+, an acclaimed 30-minute news magazine, is set to clear 67% of the U.S. on weekends for the 2024 – 2025 season. The weekday edition will also reach 46% of the U.S. starting this fall. The new seasons for both InvestigateTV+ and InvestigateTV+ Weekend will debut during the week of September 9.
Exploring New Markets
Originally known as InvestigateTV, InvestigateTV+ Weekend is entering its fourth season, having launched in 2021 across all 113 Gray markets. The program is now expanding into non-Gray areas in the 2023-2024 season, adding significant markets this fall, including major cities like New York City, Chicago, and Philadelphia, among others.
Growth of Weekday Editions
The weekday edition of InvestigateTV+ began airing in September 2023 across all Gray markets and is also growing its presence in 13 additional non-Gray markets, including Detroit and Indianapolis. This expansion indicates a strong move towards reaching a wider audience with critical news stories.
Audience Engagement and Ratings
According to Nielsen, the weekday edition of InvestigateTV+ saw a remarkable 9% increase in Adults 18+ impressions from September 2023 to May 2024. The weekend edition experienced an impressive growth of 8% in the same demographic during its third season. Lee Zurik, Gray’s Senior Vice President of News Strategy and Innovation, emphasized the importance of this momentum, highlighting audience demand for the investigative content they provide.
About Gray Media
Gray Media, formally known as Gray Television, Inc., is based in Atlanta, Georgia. It stands as the largest owner of top-rated local television stations and digital assets in the U.S., reaching approximately 36% of television households nationwide. The company oversees 77 markets with highly-rated television stations and leads in Hispanic TV households through its extensive Telemundo Affiliate group. Additionally, Gray Media offers national and local businesses cutting-edge digital marketing strategies via Gray Digital Media.
Gray Media Contact Information
For inquiries, please reach out to Sandy Breland, Executive Vice President and Chief Operating Officer, at 404-266-8333.
Frequently Asked Questions
What is InvestigateTV+?
InvestigateTV+ is a 30-minute award-winning news magazine produced by Gray Media, focused on investigative journalism.
When will the new seasons of InvestigateTV+ begin?
The new seasons for both InvestigateTV+ and InvestigateTV+ Weekend are set to launch the week of September 9.
How has InvestigateTV+ expanded its reach?
InvestigateTV+ will reach 67% of the U.S. on weekends and expand its weekday edition to 46% of the U.S. this fall.
What are the ratings trends for InvestigateTV+?
Ratings for the weekday edition increased by 9% and weekend impressions grew by 8% in the Adults 18+ demographic.
Who can I contact for more information about Gray Media?
For additional information, you can contact Sandy Breland at 404-266-8333.
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