Insights into LATAM SSP Market Share Analysis of 2025

Author: Owen Jenkins Updated: 05-20-2025 03:19 PM

Overview of LATAM SSP Market Share Rankings

London — Pixalate, a global frontrunner in ad fraud analytics and privacy compliance, has published its Q1 2025 Supply-Side Platform (SSP) market share reports for Latin America (LATAM). This comprehensive analysis covers significant landscapes such as Connected TV (CTV), mobile applications, and the web, spotlighting prominent players in these domains.

Market Share Leaders in the Web Sector

A closer examination into the web SSP landscape unveils key players who have made substantial impacts in the LATAM region. In Mexico, Seedtag has secured the top position, managing an impressive 16% of the market share, followed closely by Google AdExchange with 15%. Brazil boasts different leaders, where MGID claims a dominating 19% of the market share, followed by PubMatic at 16%.

Performance in Mobile Applications

Shifting the focus to mobile applications, we observe notable leaders as well. For the Apple App Store, Digital Turbine stands out as the front-runner in Brazil, owning an impressive 42% of the market share. Conversely, in Mexico, Verve leads the rankings with 19% market share, followed by LiftOff and InMobi, who have taken their share of the mobile app scene by storm.

Google Play Store Rankings

In the Google Play Store, competition heats up with Verve capturing the top position in Mexico with 33%. Meanwhile, Brazil’s Digital Turbine maintains a commanding presence, securing 16%. The influence of these companies underscores their strategic roles in the ongoing evolution of mobile apps across LATAM.

Understanding CTV SSP Dynamics

The realm of Connected TV (CTV) has seen remarkable growth, with platforms like Roku and Amazon Fire TV becoming essential in the competitive landscape. Within Mexico, Google AdExchange boasts a striking 56% share on Amazon Fire TV, marking it as a leader in this category. The data reveals how integral CTV environments are reshaping advertising strategies in the region.

Significance of Data Analyzation

In producing this insightful report, Pixalate’s dedicated data science team rigorously analyzed over 2.4 billion CTV impressions using hundreds of thousands of apps from the Apple App Store and Google Play Store. This extensive method ensures the rankings reflect accurate and current market dynamics.

Conclusion and Future Outlook

As the advertising landscape continues to evolve, keeping an eye on trends within the LATAM market is crucial for stakeholders and businesses aiming for success. The findings from Pixalate provide invaluable insight, reinforcing the importance of understanding market shares and the key players involved. Pixalate’s ongoing commitment to transparency and analytics positions it as a vital resource for those looking to navigate the complexities of ad technology.

Frequently Asked Questions

What does the Pixalate report cover?

The report focuses on the Q1 2025 LATAM SSP market share across Connected TV, mobile apps, and web platforms.

Who are the leading companies in Mexico’s web SSP market?

Seedtag leads the web SSP market in Mexico with 16%, followed closely by Google AdExchange with 15%.

Which company tops the Apple App Store rankings in Brazil?

Digital Turbine leads the Apple App Store in Brazil with an impressive 42% market share.

How was the data for this report collected?

Pixalate analyzed over 2.4 billion CTV impressions across thousands of apps to compile the SSP Market Share Reports.

Why are these rankings important for advertisers?

Understanding SSP rankings helps advertisers strategize and optimize their ad placements in the quickly changing digital landscape.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

My love is teaching others about investing and personal finance. My goal in writing many books and articles has been to demystify financial ideas and give readers the information they need to make wise financial decisions. I write with a direct, useful style that emphasizes doable suggestions for daily living.

Along with writing, I lead webinars and seminars where I impart knowledge on how to successfully negotiate the financial world. I also write for financial journals and show up as a guest expert on financial news programs a lot. Whether they are new to investing or want to improve their approach, my mission is to enable people to take charge of their financial futures.

Beyond work, I like to hike, play the guitar, and spend time with my family. I think that balance is crucial and want to encourage people to strike a balance between their financial aspirations and their hobbies. I want to help people succeed and achieve financial security through my work, so having a good influence.

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