Higginbotham Welcomes Jennifer DeMello-Johnson as VP for Growth

Higginbotham Appoints Jennifer DeMello-Johnson as VP of Growth
In a significant move to bolster its expansion efforts, Higginbotham has appointed Jennifer DeMello-Johnson as the new Vice President of New Partner Growth & Engagement. This unique role is designed specifically to amplify organic growth among new partners and distinguish high-performing recruits within the firm.
Create Bridges to Success for New Partners
DeMello-Johnson's primary objective in this custom-built role is to facilitate a seamless transition for partners joining Higginbotham. She aims to leverage the comprehensive resources and support systems available to assist them in thriving in their new environment. This initiative underscores Higginbotham's commitment to nurturing its partnerships and enhancing its recruitment processes.
A Background in Growth and Development
Before joining Higginbotham, DeMello-Johnson worked at Acrisure, serving as the Head of Sales & Growth for U.S. Retail. Her extensive experience also includes over ten years at Amerisure Insurance, where she played a crucial role in establishing a subsidiary focused on the growth and success of agency partners. Her well-rounded perspective on agency development makes her an invaluable asset to Higginbotham's goals.
A Strategy for Organic Growth
At Higginbotham, the emphasis of DeMello-Johnson's role is on fostering organic growth from within. By supporting new partner agencies during integration and helping high-achieving producers quickly tap into available resources, she will play a vital part in establishing momentum for their success. This dual focus on strategic partnerships and scalable growth is key to Higginbotham's operational philosophy.
A Guiding Hand in the Transition
Higginbotham's Chairman and CEO, Rusty Reid, articulated the essence of this newly defined role: "Joining a new firm can feel overwhelming, like navigating a new city without guidance. The need for a knowledgeable guide is essential." DeMello-Johnson's prior experience with agencies transitioning into Higginbotham provides her an insightful background that empowers her to support partners effectively.
Looking Ahead with Confidence
As DeMello-Johnson herself noted, the new position aligns perfectly with her career trajectory over the past 17 years, focusing on agency growth through more than just acquisitions. This dedication to facilitating organic transition highlights Higginbotham's forward-thinking strategies.
The Importance of Relationships in Business
According to Reid, the insurance industry thrives on relationships, emphasizing direct human connection rather than impersonal web interfaces. DeMello-Johnson exemplifies this relational approach, ensuring that partners receive the support and resources they need, emphasizing that high-quality producers are effective relationship builders.
About Higginbotham
Founded in 1948, Higginbotham is a comprehensive resource for insurance, financial, and HR employee benefits services. As an employee-owned firm, it is currently recognized as the 18th largest independent insurance brokerage in the nation by revenue. Based in Fort Worth, Higginbotham supports a diverse array of businesses and individuals through customized programs tailored to meet specific needs.
The firm prides itself on a commitment to values, aiming to create a family-like atmosphere for employees while being accountable to clients. With a focus on community generosity, Higginbotham continues to build lasting relationships and provide exceptional service.
Frequently Asked Questions
What is Jennifer DeMello-Johnson's new role at Higginbotham?
She has been appointed as Vice President of New Partner Growth & Engagement, focusing on enhancing onboarding and growth for new partners.
What was DeMello-Johnson's experience prior to joining Higginbotham?
Before Higginbotham, she served as Head of Sales & Growth at Acrisure and spent over a decade at Amerisure Insurance.
What is the main focus of her new role?
Her role aims to support new partners in effectively integrating into the firm and achieving organic growth.
How does Higginbotham define its operational strategy?
Higginbotham's strategy emphasizes a dual growth approach—building strategic partnerships while fostering internal organic growth.
What values does Higginbotham prioritize?
The firm aims to be family-oriented for employees, accountable to clients, and generous to communities, emphasizing relationships and support.
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