GEN Korean BBQ Expands Retail Reach Through Pavilions Stores

Author: Logan Wright Updated: 09-15-2025 05:45 AM

GEN Korean BBQ Expands Retail Presence

GEN Restaurant Group, Inc. is making waves with its latest venture into retail. As the owner of GEN Korean BBQ, a well-loved chain of casual dining restaurants, the company is excited to launch ready-to-cook meats available at Pavilions Grocery stores located throughout Southern California. This launch signifies a strategic step in their mission to broaden brand awareness while bringing the unique flavors of Korean cuisine into the homes of many.

A New Culinary Experience in Grocery Stores

David Kim, the Chairman and CEO of GEN, expressed enthusiasm about the launch, sharing, "We are proud to announce the introduction of ready-to-cook meats for sale at Pavilions Grocery Stores in 31 locations across Southern California. Offering four distinct product choices, we aim to foster greater brand recognition through our incubator division." This initiative not only caters to convenient meal solutions but also aims to replicate the signature dining experience that has made GEN Korean BBQ a household name.

Expanding Horizons

Looking towards the future, GEN has ambitious plans to expand its retail footprint. Following the successful launch at Pavilions, the company anticipates extending availability to as many as 350 grocery stores throughout the western United States by the first half of the upcoming year. This strategic expansion underscores GEN's commitment to growth and accessibility.

About GEN Restaurant Group, Inc.

Founded in 2011, GEN Korean BBQ has rapidly become one of the largest Asian casual dining concepts in America. Starting its journey in Los Angeles, the brand has now grown to operate 56 company-owned locations, where customers enjoy the unique culinary experience of grilling their own meals right at the table. The menu features an extensive array of high-quality meats, poultry, seafood, and fresh vegetables, catering to a diverse clientele.

Innovation in Casual Dining

GEN Korean BBQ takes pride in offering an interactive and engaging dining atmosphere, allowing guests to create personalized meals in a modern setting. With its focus on exceptional service and quality, the brand continuously seeks to innovate, ensuring that diners can enjoy the authentic flavors of Korean cuisine in a fun and lively environment.

Stay Connected with GEN Korean BBQ

For those interested in exploring the offerings of GEN Korean BBQ, including its exciting new retail products, there are numerous ways to connect and learn more. The company encourages fans to visit their website for the latest updates about locations and product availability.

Contact Information:
Investor Relations
Thomas V. Croal
1-562-356-9929
investor@genbbqoffice.com

Frequently Asked Questions

What products are being launched by GEN Korean BBQ?

GEN Korean BBQ is launching ready-to-cook meats at Pavilions Grocery stores.

How many Pavilions locations will carry GEN products?

The launch will initially be in 31 Pavilions locations across Southern California.

What are GEN's expansion plans?

GEN intends to expand to 350 grocery stores in the western U.S. by the first half of next year.

When was GEN Korean BBQ founded?

GEN Korean BBQ was founded in 2011 by two Korean immigrants in Los Angeles.

How many locations does GEN Korean BBQ currently operate?

GEN currently operates 56 company-owned locations across the United States.

About The Author

Dedicated Author and financial expert Logan Wright here, 29 years old. After earning an economics degree, I spent a number of years working in different financial industries. My great passion is enabling everyone, from any background or experience level, to understand and be literate in financial matters.

My books and writings are centered on simplifying difficult financial ideas into doable, understandable guidance. Whether it's retirement planning, investing, or budgeting, I want to arm readers with the information they need to make wise financial choices and realize their financial objectives.

Apart from writing, I also frequently post to financial blogs and organize webinars and workshops targeted at enlightening participants about personal finance. Always, my strategy is to offer concise, doable advice that can truly improve people's lives.

Away from work, I like to read, travel, and sample new foods. My goal is to infuse everything I do with the balance that I think is essential to both financial and personal well-being. By my profession, I want to encourage and enable people to confidently and clearly take charge of their financial futures.

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