Butterball's Thanksgiving Celebrations Report for 2025
Recent findings from Butterball, a leading brand in the turkey market, have unveiled exciting trends for Thanksgiving 2025. The Butterball Togetherness Report™ emphasizes that a significant majority of consumers are gearing up to celebrate this cherished holiday. With a survey sample capturing the essence of holiday spirit, it reveals how individuals plan to come together during this special time.
Strong Commitment to Thanksgiving Gatherings
The report highlights that a remarkable 89% of consumers are gearing up to celebrate Thanksgiving, with an average gathering of approximately nine attendees. The anticipation of spending quality time with loved ones ranks highest on participants’ wish lists, followed closely by the allure of delicious food and the opportunity to unwind.
Inflation Concerns
Despite the challenges posed by inflation, families remain determined to celebrate Thanksgiving traditions. A study indicated that only 28% of participants expect inflation to influence how they celebrate. Various strategies are being implemented to manage costs effectively, including requesting guests to contribute dishes (21%) and tweaking side options (15%). Even desserts are not immune, with 12% of respondents indicating adjustments here as well.
Turkey Remains the Star
Turkey still reigns supreme as the preferred dish, with 84% of hosts planning to serve this festive favorite. Among turkey enthusiasts, traditional roasting remains the popular choice, as 72% of hosts choose this classic preparation method. According to the survey, turkey is the most beloved component of the Thanksgiving feast, with 47% of respondents naming it as their top choice, followed by stuffing (41%), pie (29%), and potatoes, which garnered equal attention from both white and sweet potato fans (26%).
Experts Ready to Assist with Preparations
Rebecca Welch, Butterball's Director of Retail and International Brand Management, articulated the enthusiasm surrounding Thanksgiving festivities. She emphasized the importance of Butterball in facilitating joyful gatherings, stating, "We are dedicated to inspiring togetherness while ensuring a delightful and flavorful centerpiece for the table. The Butterball Turkey Talk-Line experts stand ready to assist hosts in preparing for this pivotal meal," she noted.
Turkey Talk-Line Support
The Butterball Turkey Talk-Line, renowned for offering support to both novice and seasoned cooks, will open its lines on November 3 for the 44th consecutive year. Providing guidance until December 24, these turkey specialists are accessible via various channels, including phone, text, email, and social media platforms. For more information about Butterball and how to engage with the Turkey Talk-Line, visitors are encouraged to explore Butterball.com.
Company Background
Butterball, LLC, celebrated as the foremost turkey brand in the United States, boasts a rich legacy of bringing families together over wholesome meals. Over its extensive 70-year history, the company has delivered high-quality retail and foodservice products to clients across more than 30 nations. The brand remains devoted to quality, safety in food handling, and ethical animal treatment. Recognized as the first major turkey producer to achieve certification from the American Humane Society, Butterball is also proud of its dedicated team of nearly 7,000 employees working in production, management, and operational roles.
The Impact of the Togetherness Report
The Butterball Togetherness Report, developed in collaboration with Circana, highlights the findings from a national survey of 1,678 U.S. adults. This research delves into the evolving traditions and expectations surrounding Thanksgiving dinners, capturing changing consumer sentiments and behaviors as they prepare for the holiday. The insights gained may serve as invaluable resources for both hosts planning their celebrations and industry stakeholders seeking to align with consumer preferences.
Frequently Asked Questions
What are the primary findings of the Butterball Thanksgiving report?
The report indicates that 89% of consumers plan to celebrate Thanksgiving with an average gathering size of nine people, emphasizing strong family engagement.
How has inflation affected Thanksgiving celebrations?
Despite inflation concerns, only 28% of consumers expect it to alter their traditional Thanksgiving celebrations.
What dish remains the centerpiece of Thanksgiving?
Turkey remains the star of the Thanksgiving meal, with 84% of hosts planning to serve it, alongside favorite side dishes like stuffing and pie.
How can Butterball assist holiday hosts?
The Butterball Turkey Talk-Line is available to guide both new and seasoned hosts from November 3 until December 24 through various communication channels.
What is the legacy of Butterball in the turkey industry?
With over 70 years of experience, Butterball is known as the leading turkey brand in the U.S. and focuses on quality, safety, and animal welfare.
