ForFarmers and team agrar Collaborate for German Feed Market
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ForFarmers and team agrar Join Forces in Germany
ForFarmers and team agrar, part of the DLG Group, have decided to merge their feed operations in Germany, forging a new path in the livestock industry. This strategic collaboration will operate under the name ForFarmers team agrar, boasting an extensive feed portfolio designed to cater to various livestock species. The newly formed joint venture is pending approval from regulatory bodies.
Long-Standing Partnership
The collaboration between ForFarmers and team agrar isn’t a surprise; they have previously teamed up through a joint venture named HaBeMa, emphasizing the trading, storage, and transshipment of raw materials and compound feed production in Hamburg, Germany. Expanding this partnership is deemed a natural progression for both firms.
Profiles of the Partners
ForFarmers is dedicated to providing comprehensive feed solutions that meet the needs of the livestock farming sector. Their mission, "For the Future of Farming," highlights their commitment to creating a sustainable, future-oriented agricultural industry. In Germany, ForFarmers delivers a diverse range of feed products suitable for all livestock species, ensuring that farmers can rely on high-quality offerings.
Team agrar’s Contributions
team agrar enhances its offerings by delivering services and products across multiple agricultural sectors. Their expertise extends beyond feed production to include grain collection and trading, seed supply, and plant protection products. As part of the DLG Group, team agrar strives for a sustainable future, aligning closely with farmers' needs.
Understanding the Joint Venture Structure
This new 50/50 joint venture combines the resources and personnel from the feed activities of both entities in Germany, incorporating approximately 250 employees from ForFarmers and around 130 from team agrar. It will also manage eight feed production sites, three terminals, and a substantial vehicle fleet, while the existing HaBeMa joint venture, with its 130-strong workforce, remains an integral part of this new entity.
Notably, the joint venture will not encompass activities from specific brands under ForFarmers, nor any non-feed operations from the DLG Group, thus allowing focused growth on core strengths.
Management and Governance
Leadership within the new joint venture will comprise representatives from all three parties: ForFarmers, team SE, and HaBeMa. Ernst Friedlaender has been appointed as the Managing Director. Financially, ForFarmers will completely integrate the joint venture’s results into its books, marking a significant investment in enhancing its European operations. Members from both companies will sit on the advisory board, with the chair's position rotating to ensure balanced governance.
Strategic Considerations for Future Growth
The formation of this joint venture aligns seamlessly with both ForFarmers and team agrar’s ambitions to enhance their market presence in Germany. By combining strengths, they aim to unlock new growth opportunities and improve profitability. The joint venture will ensure improved geographical reach, enabling more efficient customer service. Additionally, the sharing of expertise in procurement and innovation is expected to yield considerable benefits for both partners.
Executive Insights
Pieter Wolleswinkel, CEO of ForFarmers, expressed his optimism: “Collaborating with team agrar is vital for extending our market reach in Germany. This partnership lays the groundwork for significant growth and an expanded product offering tailored to local needs.”
Jesper Pagh, interim CEO of DLG Group, shared his enthusiasm for this partnership, emphasizing the alignment of strategic goals and mutual benefits for customers through improved service delivery.
Ernst Friedlaender, Managing Director at ForFarmers Germany, commented on the synergy generated by combining knowledge and operational expertise, which will foster a more sustainable and efficient business model.
Bent Nissen, Managing Director of team agrar, highlighted the partnership’s strategic importance, underscoring the commitment to enhance customer value through superior products and services while providing staff with new opportunities.
Frequently Asked Questions
What is the new joint venture called?
The joint venture will operate under the name ForFarmers team agrar.
Who are the main companies involved in this venture?
The main companies are ForFarmers and team agrar, part of the DLG Group.
What is the goal of this joint venture?
The primary goal is to enhance feed operations in Germany, improve market reach, and drive sustainability in agriculture.
How many employees will the joint venture include?
The joint venture will incorporate around 380 employees from both ForFarmers and team agrar.
What impact will the joint venture have on customers?
Customers can expect improved product offerings and service delivery as the joint venture aims to leverage collective strengths for better solutions.
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