Grocery Outlet Launches GO Brands Private Label Program
Grocery Outlet Holding Corp. (NASDAQ: GO), a retailer renowned for delivering fantastic savings on quality name-brand products, is excited to announce the launch of its highly anticipated private label program, GO Brands. This new initiative is designed to enhance the shopping experience by introducing products tailored for everyday needs.
Unique Brands Under GO Brands
The GO Brands program will debut with an enticing selection of products organized under three unique brands: SimplyGO, GO Home & Haven, and GO Paw & Pamper. Shoppers can look forward to these new offerings appearing in Grocery Outlet stores shortly, with plans for 100 private label items to be available by the end of the year.
SimplyGO
SimplyGO is dedicated to offering high-quality grocery staples and beverage essentials at budget-friendly prices. This line includes a variety of products, from pastas and baking necessities to dairy items like butter and cheese, all aimed at helping customers make the most of their grocery budgets.
GO Home & Haven
The GO Home & Haven brand focuses on essential household items and personal care products. Customers will discover affordable options for everyday necessities such as paper towels, aluminum foil, and facial tissues, making it simpler to manage daily tasks without overspending.
GO Paw & Pamper
Understanding the significance of pets in family life, Grocery Outlet is thrilled to introduce the GO Paw & Pamper brand. This line will offer pet food and accessories that meet the needs of beloved furry companions, ensuring they receive quality products at reasonable prices.
Dedication to Value and Quality
RJ Sheedy, President and CEO of Grocery Outlet, highlights the company’s commitment to providing outstanding value. “We developed the GO Brands program to fulfill our mission of positively impacting lives by saving our customers money and delivering top-notch products they can rely on.” This initiative not only expands the selection available to shoppers but also reinforces Grocery Outlet's status as a leader in affordable retail.
Improving the Shopping Experience
Steve Wilson, EVP and Chief Purchasing Officer, remarks, “Today’s consumers have high expectations for private label products. Our GO Brands items enhance our existing value-driven selections, creating a delightful treasure hunt experience for shoppers.” This emphasis on quality and affordability ensures that each visit to Grocery Outlet is both unique and rewarding.
About Grocery Outlet
Based in Emeryville, California, Grocery Outlet operates over 520 stores across the nation. This expansion reflects the company’s commitment to providing quality, accessible products to communities in various states, including California, Washington, and Oregon.
Contact Information
For inquiries related to investor relations, please contact Christine Chen at (510) 877-3192 or via email at cchen@cfgo.com. For media inquiries, reach out to Alejandro Alvarez Correa at (510) 346-5532 or aalvarezcorrea@cfgo.com.
Frequently Asked Questions
What is the GO Brands program?
The GO Brands program is Grocery Outlet's new private label initiative, offering a range of affordable products across three distinct brands.
When will GO Brands products be available?
Products from the GO Brands program will start rolling out in Grocery Outlet stores soon, with the goal of having 100 items available by the end of the year.
What types of products does the GO Brands program include?
GO Brands includes items under SimplyGO, GO Home & Haven, and GO Paw & Pamper, featuring grocery essentials, household items, and pet products.
Where can I find Grocery Outlet stores?
Grocery Outlet stores are located in various states, including California, Washington, Oregon, and more, totaling over 520 locations nationwide.
Who can I contact for more information about Grocery Outlet?
You can contact Christine Chen for investor relations or Alejandro Alvarez Correa for media inquiries using the provided phone numbers and emails.
