Ellie the Elephant Joins essie as Nail Partner for Liberty
Ellie the Elephant Becomes essie’s First Celebrity Spokesperson
To celebrate the launch of its reformulated gel nail polish, essie is thrilled to announce a sparkling partnership with the New York Liberty, the 2024 WNBA champions. This collaboration not only highlights the vibrant union of personal style and women's professional sports but also marks a significant milestone as Ellie the Elephant, the team's beloved mascot, steps into the spotlight as essie's first-ever celebrity spokesperson.
The Perfect Match for Endurance and Style
With a background defined by high-energy performances, Ellie represents everything essie stands for. The new gel polish line has been specifically engineered to withstand the hustle and bustle of game days and beyond. This dynamic formula allows users to embrace their creativity while ensuring long-lasting wear. Ellie's inaugural manicure features this innovative polish, combining fun and functionality for active lives.
The Highlights of the New Gel Polish
The newly enhanced gel by essie polish is designed for those who demand durability from their nail products. With features that stand out, it boasts:
- 15 days of gel-like wear—combining strength with style for the perfect manicure experience.
- Patent-pending Flex-E gel technology—providing a chip-resistant finish that moves seamlessly with your nails.
- Triple Shine Complex—offering an ultra-glossy finish for that high-shine look.
- Easy two-step system—with no base coat or UV light needed, applying gel by essie has never been simpler.
For an energizing introduction, Zoe Housman, Head of Marketing & Strategic Projects US at L'Oreal, stated, "This partnership embodies the essence of our brand, as both Ellie and essie celebrate self-expression. We are proud to highlight the strength and beauty that comes from combining nail care and athleticism."
Ellie's Journey with essie
Ellie the Elephant is more than just a mascot; she symbolizes unity, creativity, and enthusiasm both on and off the court. With a commitment to authenticity and individuality, her collaboration with essie transcends the traditional boundaries of sport and beauty. As Ellie shares her journey through performances and community outreach, she represents the connection between empowering women in sports and personal style.
What This Means for Fans
As a powerful ambassador, Ellie will be launching a multi-channel campaign across various digital platforms. This campaign aims to engage fans by showcasing her journey and underlying values. Exciting visual content and stories will be shared across social media, boosting visibility and sparking inspiration within the community. Fans can look forward to exclusive insights from Ellie as she dives deeper into her experiences as a celebrity mascot.
The partnership between essie and the New York Liberty signals a progressive movement, merging beauty and sports, encouraging women everywhere to express themselves boldly, no matter the arena. It is about making a statement, standing out, and feeling confident in one’s own skin. Whether on the court or in daily life, gel by essie promises to keep up with the demands of its wearers.
About essie and BSE Global
About essie:
Essie has been an industry leader in nail care for over 40 years, providing high-quality polishes with a whimsical touch. Their commitment to innovation and excellence in nail products enhances the salon experience, attracting enthusiasts worldwide.
About BSE Global:
BSE Global operates prominent sports and entertainment venues and teams, including the Brooklyn Nets and New York Liberty. Their vision transforms fan experiences, pushing boundaries with engaging content and unforgettable live events.
Frequently Asked Questions
What is the nature of essie's collaboration with the New York Liberty?
Essie has become the Official Nail Polish Partner of the New York Liberty, with the team's mascot, Ellie the Elephant, serving as the first celebrity spokesperson.
What are the key features of the new gel by essie polish?
The reformulated polish offers 15 days of chip-resistant wear and Flex-E gel technology for a glossy finish.
How does Ellie represent essie's brand values?
Ellie embodies empowerment and authenticity, aligning with essie's mission to inspire confidence and self-expression.
What can fans expect from the campaign featuring Ellie?
The multi-channel campaign showcases Ellie’s journey and engages fans through exciting visuals and exclusive content across social media platforms.
How long has essie been in the nail care industry?
Essie has been a leader in nail luxury for over 40 years, committed to high-quality standards and innovative products that resonate with consumers globally.
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