Percepta Grabs Gold and Silver at Brandon Hall Group HCM Excellence Awards
The company was honored for Best Use of AI for Business Impact, Best Results of a Learning Program, and Best Learning Strategy
Percepta, a leader in customer experience (CX) tailored specifically for the automotive sector, recently celebrated significant recognition at the prestigious Brandon Hall Group HCM Excellence Awards. This accolade recognized the company’s cutting-edge innovations in Learning and Development, alongside the Future of Work initiatives they promote.
Karen Gurganious, the President of Percepta, expressed her enthusiasm about this recognition: "Winning these awards confirms our focus on combining creativity with execution. This acknowledgment reinforces our commitment to innovation that empowers individuals to learn, grow, and connect with each other and their work environment."
The awards Percepta earned, including those in the domains of Learning and Development, shine a light on the effectiveness of their novel approach to enhancing agent performance and customer satisfaction in the automotive industry.
A Look at Percepta's Innovative Approaches
Percepta's Award-Winning Innovations:
- Gold Award – Future of Work: Best Use of AI for Business Impact - The DAISY platform, powered by artificial intelligence, analyzes every customer interaction to discern patterns, predict requirements, and generate actionable insights that enhance training methodologies, improve quality assurance, and refine feedback mechanisms for both customer and employee experiences.
- Gold Award – Learning and Development: Best Results of a Learning Program - By reimagining the onboarding process through active learning techniques, scenario-based practice, and the integration of on-the-job tools, Percepta has significantly shortened ramp-up times, bolstered associate confidence, and optimized operational efficiency within auto customer experience.
- Silver Award – Learning and Development: Best Learning Strategy - The five-day Active Learning Certification (ALC) program retrained facilitators globally, encouraging a learner-centered approach to training and fostering greater engagement, satisfaction, and a culture of continuous improvement.
Industry Recognition and Insights
According to Rachel Cooke, Chief Operating Officer of Brandon Hall Group, the winners this year epitomize the power of transformative human capital management. "These organizations have reshaped the concepts of what it means to cultivate truly people-centric workplaces," she said.
The entries submitted for awards underwent thorough evaluations by a panel composed of independent industry experts, analysts, and high-level officials. The criteria assessed included:
- Alignment with business needs and situational context.
- Quality of program design, operational functionality, and delivery infrastructure.
- User acceptance, integration, user experience, as well as innovation and creativity factors.
- Overall results, efficacy, and quantifiable benefits generated through initiatives.
About Percepta and Its Legacy
About Percepta
Percepta LLC has been at the forefront of delivering top-tier customer experience solutions for over a decade, operating under the joint venture with TTEC Holdings, Inc. and Ford Motor Company. The company caters to both mainstream and luxury automotive brands across diverse markets in over 13 countries, delivering comprehensive CX solutions at every customer touchpoint. Their service offerings encompass sales, service, fleet operations, and a distinct emphasis on emerging mobility sectors like electric vehicles and telematics.
This wealth of experience ensures that Percepta provides seamless interactions and exceptional service quality through an extensive range of CX methodologies, technical assistance, and digital analytics tools. Discover more about their innovative approach at their official website.
About Brandon Hall Group
Brandon Hall Group stands as the only firm dedicated to providing vital data, research, and insights tailored specifically for learning and talent executives. For over three decades, it has played a crucial role in enhancing organizational success worldwide, significantly impacting the development of millions. The HCM Excellence Awards, recognized as the pinnacle of achievement in Human Capital Management, exemplify this dedicated empowerment of excellence.
Frequently Asked Questions
What were the major awards won by Percepta?
Percepta won Gold and Silver awards in categories focused on Best Use of AI for Business Impact, Learning Program Results, and Learning Strategy.
Who is the President of Percepta?
The President of Percepta is Karen Gurganious, who emphasizes innovation and creativity within the organization.
What is the primary industry focus of Percepta?
Percepta primarily focuses on customer experience solutions tailored for the automotive industry.
How does Percepta utilize AI in its operations?
Percepta uses its AI platform, DAISY, to analyze customer interactions, facilitating enhanced training and better customer service outcomes.
Where can I find out more about Percepta?
More information about Percepta and their offerings can be found on their official website.
