Edible Garden Launches VitaminWhey.com E-Commerce Site
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Edible Garden Launches VitaminWhey.com E-Commerce Site
Edible Garden’s Vitamin Whey line of whey and plant protein powders
Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced the launch of the VitaminWhey.com e-commerce site for the Company’s Vitamin Whey line of whey and plant protein powders under the Vitamin Whey and Vitamin Way brands.
Mr. Jim Kras, CEO of Edible Garden, commented, "We are excited to launch our new Vitamin Whey e-commerce site which marks a significant step forward for the brands. This launch enables us to offer our advanced whey and plant protein powder line—crafted to support muscle recovery, daily vitamins and minerals, as well as overall well-being with exceptional taste—directly to customers across the nation. Vitamin Whey, featuring our exclusive multi-vitamin, high whey protein, and amino acid complex formulas, provides outstanding supplementation and recovery benefits at a competitive price. We are confident that the Vitamin Whey and Vitamin Way product lines will enhance Edible Garden’s ‘Flavor Maker’ reputation as we continue to innovate and create cutting-edge flavors with our partner, Nutracom. Vitamin Whey already benefits from a heritage of success at big box retailers, and we are confident that the launch of our e-commerce site will further accelerate the brand's growth among consumers, helping us achieve our goal of providing the highest-quality most flavorful alternate proteins on the market.”
The Company is dedicated to advancing its e-commerce platform, with strong media support as a central component of its strategy to expand the Vitamin Whey product line and strengthen the Edible Garden brand. Customers can now purchase all of our innovative Vitamin Whey protein powder flavors, including French Vanilla, Chocolate Dream, Lucious Strawberry, Cookies N' Cream, Ice Cream Cake, and Orange Creamsicle, as well as our Vitamin Way Chocolate and Creamy Vanilla organic protein powders. We are confident that our online platform will enable a broader retail audience to access our Vitamin Whey and Vitamin Way brands, driving growth and expanding the reach of these product lines.
ABOUT EDIBLE GARDEN
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired next generation farming. Offered at over 5,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software, and self-watering in-store displays. The Company operates its own state-of-the-art greenhouses and processing facilities and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its patented Self-watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way and Vitamin Whey brands. In addition, the Company offers a line of sustainable food flavoring products such as Pulp gourmet sauces and chili-based products.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
Frequently Asked Questions
What products are available on the new e-commerce site?
The site features a variety of flavors of Vitamin Whey protein powders including French Vanilla, Chocolate Dream, and others.
What is the purpose of the Vitamin Whey e-commerce launch?
The launch allows direct access for consumers to purchase high-quality protein powders while enhancing Edible Garden's brand presence.
How does Edible Garden ensure sustainability?
Edible Garden employs Zero-Waste Inspired farming practices and sustainable packaging to maintain environmental standards.
Where can Edible Garden products be found?
Edible Garden products are available in over 5,000 stores across the United States.
What benefits do Vitamin Whey products offer?
Vitamin Whey products support muscle recovery, provide essential vitamins, and are designed for overall well-being while maintaining exceptional taste.
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