Bitwise Announces Rebranding and Ripple's Investment in ETP

Bitwise Announces Rebranding and Ripple's Investment in ETP

Bitwise is taking significant steps forward as it begins rebranding its European product suite, specifically renaming its physical XRP exchange-traded product (ETP). This move aligns with its strategy to strengthen its presence in the rapidly evolving cryptocurrency market.

Ripple's Strategic Investment

Ripple, a prominent player in the digital asset space, has disclosed its intentions to invest in the newly named Bitwise Physical XRP ETP. This collaboration marks a notable moment for both companies, enhancing the investment product and expanding Ripple's footprint in the cryptocurrency investment climate.

The Rebranding of XRP ETP

The rebranding underscores the importance of the XRP asset, which has achieved a remarkable market cap exceeding $80 billion. It is recognized as one of the most vital cryptocurrencies in the market. The Bitwise Physical XRP ETP, previously known as the ETC Group Physical XRP, provides a unique opportunity for European investors to access the growing market for XRP.

Why XRP is Gaining Popularity

Many investors are increasingly drawn to XRP due to the ongoing advancements on the XRP Ledger (XRPL). The ledger's capabilities, particularly in facilitating cross-border transactions, creating decentralized finance (DeFi) opportunities, and enabling real-world tokenization, have contributed to its rise in popularity. The XRPL stands out for its efficiency and speed, making it a preferred choice for financial institutions exploring blockchain technology.

CEO Insights from Bitwise and Ripple

Hunter Horsley, the CEO and Co-Founder of Bitwise, expressed excitement about the rebranding, stating, "XRP and the XRP Ledger are among the most familiar and trusted blockchains in crypto. The XRPL has over a decade of reliable performance, and we are thrilled to offer investing access through the Bitwise Physical XRP ETP (GXRP)." This sentiment reflects the growing appeal of the XRP Ledger in institutional and retail investment circles.

Brad Garlinghouse's Perspective

Brad Garlinghouse, Ripple's CEO, highlighted the increased global demand for cryptocurrency investments, stating, "With the clarity in the U.S. regulatory environment, we foresee an acceleration in the demand for innovative crypto ETPs such as the Bitwise Physical XRP ETP. As a pivotal player among liquid and utility-driven digital assets, XRP is well-positioned to lead this growth trajectory."

Bitwise's Growth Trajectory

In 2024, Bitwise has achieved major milestones, surpassing $10 billion in total assets under management. Following its acquisition of the leading ETP issuer, ETC Group, Bitwise is poised to innovate and expand its portfolio. The company is set to unveil additional institutional-grade crypto ETPs, including the Bitwise Aptos Staking ETP, which began trading recently on the SIX Swiss Exchange.

Product Details at a Glance

The Bitwise Physical XRP ETP is 100% physically backed and listed under the primary ticker GXRP, offering a secure investment vehicle for those looking to diversify their portfolios with cryptocurrency. The product is fully regulated and approved by Germany's financial authority, ensuring safety and compliance for investors.

About Bitwise

Bitwise has established itself as a leading asset manager in the crypto space. With a growing number of partners, including family offices and institutional investors globally, they focus on providing innovative financial solutions within cryptocurrency. Their track record, developed since 2017, spans a rich variety of investment structures, including ETPs and private funds.

In Europe, Bitwise has successfully launched multiple crypto ETPs, including Europe's most prominent Bitcoin ETP and the first diversified Crypto Basket ETP that replicates a digital assets index. These products are designed to meet the needs of all types of investors, ensuring easy access to the evolving cryptocurrency market.

Frequently Asked Questions

What is the purpose of the new Bitwise Physical XRP ETP?

The Bitwise Physical XRP ETP aims to offer investors a secure and convenient way to gain exposure to XRP, one of the leading cryptocurrencies in the market.

Why did Ripple decide to invest in the Bitwise Physical XRP ETP?

Ripple's investment signifies confidence in the product's potential to attract investors amid growing interest in cryptocurrency-backed investments.

How is the Bitwise Physical XRP ETP structured?

The ETP is 100% physically backed, providing assurance of asset security and compliance with regulatory standards outlined by Germany's financial authority.

What are the main features of the Bitwise Physical XRP ETP?

Key features include an easy entry point into the XRP market, complete regulation by BaFin, and substantial backing that assures investors of the product's integrity.

How has Bitwise grown in the cryptocurrency space?

Bitwise has seen significant growth, expanding its assets under management to over $10 billion while continuously launching innovative ETPs and solidifying its presence in both the U.S. and European markets.

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