Material Shines at International Customer Experience Awards 2024
Material, a leading insights, marketing, and technology company, has proudly announced its recognition at the International Customer Experience Awards 2024, where it received the silver award in the 'Best Customer Experience Strategy' category. This accolade highlights Material's exceptional efforts and innovative solutions in collaboration with Encore, a global leader in event production and technology.
Partnership with Encore
This partnership marks a significant two-year journey focused on service excellence. The collaboration aimed at boosting customer satisfaction and retention while setting a robust groundwork for future innovations. Material and Encore together crafted a comprehensive service excellence vision, developed an organizational model, optimized front-line service standards, and established thorough training programs. Furthermore, they redefined the customer experience measurement program to effectively guide and track the progress made by the global workforce.
Innovative Strategies for Success
Rick Reilly, the senior vice president of Material’s CX Strategy practice, expressed his pride, stating, 'We’re honored to be recognized by the international community for our comprehensive approach and bottom-line impact we deliver for our clients. Our team looks forward to continuing to push the boundaries with our unique blend of creativity, strategic vision, and operational rigor that helps clients navigate the evolving customer experience landscape.'
Recognition in Other Categories
In addition to this award, Material has been named a finalist in two categories at the Marketing Research and Insight Excellence Awards. This reflects their outstanding collaboration with HCA Healthcare, where they addressed critical issues, including the nursing shortage, while striving to enhance workplace culture.
Leadership Acknowledgment
Material’s exceptional talent was further recognized when Collette Eccleston, PhD, the senior vice president and head of the Center for Human Understanding & DEI, was named a finalist for the 'Courageous Leader' award. This honor acknowledges her significant contributions to market research, where she utilizes academic behavioral science and emphasizes the importance of challenging conventional practices.
About Material
Material has established itself as a global strategy partner, dedicated to merging deep human insights with modern technology. This unique combination accelerates engagement and fosters growth for some of the most recognizable brands and innovative companies in the world. Their focus on designing and building customer-centric business models not only transforms relationships but also enhances interactions between businesses and those they serve.
About Awards International
Awards International has been recognized for organizing prestigious international business awards programs since 2009. Focusing on fair and transparent recognition, they honor business professionals across diverse industries and topics through events like the International Customer Experience Awards 2024. With a footprint extending across the UK, EU, UAE, US, and beyond, their events entail a strong emphasis on Customer Experience, Employee Experience, Digital Experience, Sustainability, and overall Business Excellence.
Frequently Asked Questions
What company won the silver award for Best Customer Experience Strategy?
Material won the silver award at the International Customer Experience Awards 2024.
Who did Material collaborate with for the award-winning strategy?
Material partnered with Encore, a leading event production and technology company.
What was the focus of Material's service excellence strategy?
The strategy focused on enhancing customer satisfaction and retention while establishing a foundation for innovation.
What other awards was Material recognized in?
Material was named a finalist in two categories at the Marketing Research and Insight Excellence Awards.
Who is Collette Eccleston and what award was she a finalist for?
Collette Eccleston is Material’s senior vice president and was a finalist for the 'Courageous Leader' award.
