Coca-Cola Southwest Beverages Launches New Video Series
Coca-Cola Southwest Beverages (CCSWB) has introduced an inspiring video series titled "Under the Cap," which showcases the hardworking individuals behind the famous Coca-Cola brand. This series celebrates not only the incredible efforts of CCSWB associates but also the unique local cultures that thrive within Texas, parts of Oklahoma, New Mexico, and Arkansas.
Highlighting Local Stories
Each episode of the "Under the Cap" series is designed to provide an intimate look at the dedicated people who bring Coca-Cola products to life in their local communities. Viewers can expect to see stories that reflect both heritage and tradition, including features on the fascinating history of Coca-Cola in places like Paris, Texas, and the rich cultural tapestries of cities such as McAllen and El Paso.
Capturing Community Spirit
The series doesn't just focus on the company; it also provides a window into the lives of associates who play various roles within their communities. From volunteer firefighters to local artists and BBQ enthusiasts, CCSWB employees exemplify the spirit of service and pride in their towns. President Jean Claude Tissot emphasizes the importance of these associates, stating that they are integral to the communities where they operate.
Creative Collaboration
Co-produced with Texas Monthly Studio and in collaboration with Texas Country Reporter, the series includes 30 videos, each about eight minutes long. Viewers can expect engaging content that begins with the delightful sound of a Coca-Cola bottle being opened, leading into behind-the-scenes glimpses of local bottling practices.
Celebrating Local Heroes
Greg Artkop, who serves as the Director of Public Affairs, Communications, and Sustainability for CCSWB, notes that the stories shared in the series provide deep insights into the culture and community that surrounds Coca-Cola products. It shines a light on the individuals who ensure that these beloved beverages reach grocery stores and restaurants while fostering a sense of belonging and community throughout their distribution areas.
Accessing the "Under the Cap" Series
To explore the rich narratives presented in this captivating series, audiences are encouraged to visit the official webpage dedicated to the "Under the Cap" project. Each video is a celebration of local identities and the contributions of CCSWB associates, revealing how Coca-Cola products are intertwined with local traditions and events.
About Arca Continental Coca-Cola Southwest Beverages
Coca-Cola Southwest Beverages operates as one of the largest bottlers under the Coca-Cola Company umbrella in the United States. The company’s operations are centered in Dallas, Texas, where more than 8,800 associates work across seven production plants and 37 distribution facilities. Together, they serve over 31 million consumers, embodying a commitment to quality and sustainability.
Parent Company Overview
Arca Continental, which owns CCSWB, is recognized as one of the largest Coca-Cola bottlers globally. With a reach extending to northern and western Mexico, Ecuador, Peru, parts of Argentina, and the southwestern United States, Arca Continental ensures ready access to Coca-Cola products for populations exceeding 128 million. The company is publicly traded on the Mexican Stock Exchange under the symbol "AC." This diverse operational footprint underscores their commitment to community engagement and sustainable practices.
Frequently Asked Questions
What is the "Under the Cap" series about?
The "Under the Cap" series showcases the stories of CCSWB associates and highlights the cultural significance of Coca-Cola in local communities.
Who co-produced the video series?
The series was co-produced by CCSWB in partnership with Texas Monthly Studio and Texas Country Reporter.
How many episodes are in the series?
There are 30 episodes in the "Under the Cap" series, each lasting approximately eight minutes.
Where can I watch the episodes?
Episodes can be accessed on the official Coca-Cola Southwest Beverages website and their YouTube channel.
What is the significance of the series?
The series aims to connect consumers with the frontline heroes at CCSWB, showcasing their contributions to the local communities and the Coca-Cola brand.
