Hyperstar's Bold Push: Sales Over Follower Hype
A New Era in Influencer Marketing: Hyperstar's Gamble Here's a kicker—follower count is starting to take the back seat, and it's about darn time. Over in Seoul, Hyperstar is shaking up the influencer marketing scene with a new laser focus: not who's got the biggest podium, but who can actually move the product. CEO Euychul Shin seems bent on rewriting the playbook. He...
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