5WPR Recognized for Innovative Campaign with Wavytalk
5WPR Secures Finalist Spot for Campaign Excellence
5WPR, one of the most prominent independent public relations firms in the United States, proudly announces its recognition as a finalist for the esteemed 2025 PRNEWS Platinum Awards. This accolade is the result of their groundbreaking collaboration with Wavytalk, a campaign aptly titled "5WPR x Wavytalk: From TikTok Trailblazer to Market Leader." This campaign stands out in the Campaign of the Year category focusing on Beauty & Fashion.
Celebrating Innovative Communications
The PRNEWS Platinum Awards are a celebration of outstanding and creative communication efforts that make a significant impact across various industries. 5WPR's partnership with Wavytalk has played a crucial role in transforming the brand from a viral sensation birthed on TikTok to a significant player in the beauty market. Their strategic approach has redefined the way this brand engages its audience and tells its story.
Strategic Storytelling in Action
This award-nominated campaign was designed to elevate Wavytalk beyond its initial viral fame. Through a mix of well-placed partnerships, celebrity endorsements, fashion week events, and engaging influencer initiatives, the campaign has successfully placed Wavytalk in a favorable spotlight across various demographics, captivating both professional stylists and everyday consumers.
Words from Leadership
Ilisa Wirgin, Managing Partner & EVP at 5WPR, expressed immense pride in the campaign's recognition. She emphasized that the honor reflects their synergistic efforts and creativity. "This campaign is a testament to the power of strategic storytelling combined with bold collaborations, which resonate strongly within both digital and traditional beauty communities. It's a pleasure to work with Wavytalk and be part of their transformative journey."
Impressive Outcomes from the Campaign
The results speak volumes about the effectiveness of the campaign: over 872 media placements contributed to a staggering 33.8 billion total impressions. Wavytalk garnered substantial national media coverage, including notable segments on programs like Good Morning America and The TODAY Show. Furthermore, the brand experienced a remarkable 36% increase in Share of Voice year-over-year, earning top rankings in its category and receiving multiple accolades from respected industry outlets.
Future Prospects at the Awards
The anticipation builds as the industry awaits the announcement of the award winners later this year. This recognition serves as a clear affirmation of 5WPR's longstanding commitment to excellence within the public relations domain.
About 5WPR
Established in 2003, 5WPR is a leading full-service public relations agency known for its innovative strategies that engage clients across various sectors. The agency has earned accolades as a top PR firm in both the US and NYC according to several industry publications and has been awarded Agency of the Year in the 2024 American Business Awards. With a dedicated team exceeding 250 professionals, 5WPR delivers comprehensive services across B2C sectors, including Beauty & Fashion and Health & Wellness, while also specializes in B2B communication management, public affairs, crisis communication, and digital marketing efforts, including social media and influencer strategies. Recently, 5WPR was recognized as a premier work environment by being listed as a 2024 Digiday WorkLife Employer of the Year.
Frequently Asked Questions
What is the award for which 5WPR is a finalist?
5WPR is a finalist for the 2025 PRNEWS Platinum Awards in the Campaign of the Year: Beauty & Fashion category.
What was the campaign's central theme?
The campaign focused on transforming Wavytalk from a TikTok phenomenon to a well-recognized leader in the beauty industry.
Who expressed pride in the campaign's recognition?
Ilisa Wirgin, Managing Partner & EVP of 5WPR, highlighted the significance of the recognition and its impact on brand storytelling.
What impressive results did the campaign achieve?
The campaign garnered over 872 media placements, leading to 33.8 billion impressions and featured significant national coverage.
What accolades has 5WPR received recently?
5WPR has been awarded Agency of the Year in the 2024 American Business Awards and recognized in the Digiday WorkLife Employer of the Year list.
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