Willis Introduces AdWrap: Innovation in Production Insurance
Willis Introduces AdWrap: A Game-Changing Insurance Solution
In a dynamic landscape where marketing and advertising have become crucial for business success, Willis, a WTW business, has stepped up by launching AdWrap. This program is specifically designed to cater to the needs of businesses and their contracted vendors in the U.S., offering a master-controlled insurance program that simplifies the production insurance process.
AdWrap's Unique Features and Benefits
AdWrap is not just another insurance program; it presents a comprehensive and efficient approach for managing risks associated with marketing, advertising, and promotional endeavors. By focusing on cost-effectiveness, AdWrap offers businesses a solution that allows them to create impactful content without being bogged down by the complexities usually tied to traditional insurance solutions.
Customizable Coverage Tailored to Business Needs
One of the standout features of AdWrap is its customizable coverage options. The program has been designed to provide comprehensive protection from pre-production through to airdate. Whether it's live-action shoots, digital campaigns, print materials, or social media content, AdWrap covers various production types against property, casualty, and contingent risks, ensuring businesses are protected at every stage of their production process.
Transparent Cost Structure
Another core advantage of AdWrap is its commitment to cost transparency. Businesses will find that AdWrap offers direct coverage with premiums that are reflective of individual risks and claims history. By eliminating the mark-ups commonly associated with vendors, this insurance program ensures fair and consistent pricing across all projects, helping businesses save on insurance expenses significantly while still receiving robust coverage.
24/7 Expert Support and Global Reach
With the backing of industry professionals, AdWrap promises seamless account management and solid vendor relationships. The program features 24/7 expert support, empowering clients to manage production risks no matter where their projects might take them globally. This ensures that businesses can operate efficiently, and with confidence, as they navigate the complexities of production insurance.
A Client-Centric Approach
Paul Evans, Director of New Business, Technology, Media, and Telecommunications (TMT) at Willis stated, “We’re excited to offer a solution that provides robust coverage, along with greater transparency and cost-efficiency for our clients.” Evans emphasized that AdWrap simplifies production insurance, enabling businesses to hone in on what truly matters—creating impactful and engaging content that resonates with their audience.
About WTW
WTW (NASDAQ: WTW) is committed to delivering data-driven solutions that drive value across the spectrum of people, risk, and capital. With a global presence in 140 countries, WTW combines local insights with global expertise, allowing organizations to sharpen their strategies and enhance resilience. By working closely with their clients, WTW strives to unlock opportunities for sustainable success and offers the perspective that catalyzes progression.
For more information, and to explore how WTW’s solutions can enhance your organization's performance, visit their official website.
Media Contacts
For media inquiries, please contact:
Douglas Menelly
Douglas.Menelly@wtwco.com +1 (516) 972-0380
Arnelle Sullivan
Arnelle.Sullivan@wtwco.com +1 (718) 208-0474
Frequently Asked Questions
What is AdWrap and who is it for?
AdWrap is a master-controlled insurance program designed for businesses involved in marketing and advertising production, as well as their contracted vendors.
How does AdWrap simplify production insurance?
AdWrap simplifies the insurance process by providing customizable coverage, direct pricing, and expert support, reducing the complications typically associated with traditional insurance.
What types of coverage does AdWrap offer?
AdWrap covers various production types, including live-action shoots, digital campaigns, print materials, and social media content from pre-production to airdate.
What benefits does AdWrap provide regarding cost?
AdWrap offers cost transparency by eliminating vendor mark-ups, ensuring that businesses are charged fair and consistent premiums based solely on their risk profiles.
How can clients access support with AdWrap?
Clients have access to 24/7 expert support with AdWrap, ensuring that they can manage production risks effectively wherever their projects are located.
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