William Hill and Inspired Boost Their Exciting Partnership

William Hill and Inspired Enhance Their Partnership

NEW YORK – Inspired Entertainment, Inc. (NASDAQ: INSE), a premier provider of gaming content and technology, is thrilled to announce an exciting development in its ongoing relationship with William Hill, a renowned name in sports betting with a vast network of betting shops throughout the United Kingdom. This extension of their partnership signifies a step forward in offering a top-notch virtual sports experience for customers.

The newly expanded partnership involves a comprehensive upgrade of William Hill’s Virtual Sports portfolio within their UK retail locations. This renewed collaboration is set to feature new and enhanced events that will be integrated into William Hill's broadcasting systems, enhancing the overall experience for bettors interested in horse and greyhound racing.

Among the most notable innovations is the introduction of an additional broadcast channel dedicated exclusively to Virtual Racing. This new channel will ensure that bettors enjoy a continuous flow of exciting action and a wider variety of events than ever before.

In fact, the upgrade is expected to include approximately 300 new Virtual Sports events made available daily. This tremendous expansion will provide retail customers with more entertainment choices, aligning perfectly with modern betting preferences.

As expressed by Brooks Pierce, President and Chief Executive Officer of Inspired, “The enhanced Virtual Sports products will provide William Hill patrons with a standout experience, featuring revitalized 2D graphics and cutting-edge offerings like V-Play Horses Chase and V-Play U.S. Horses.” He emphasized that this collaboration, which has spanned over two decades, showcases their mutual dedication to quality and steering the innovation of customer satisfaction within the UK betting landscape.

Jon Sanders, Head of Retail Gaming at William Hill, added, “We are continuously looking for progressive ways to enhance our customer interactions in our shops. This elevating of our Virtual Sports offerings represents a significant advancement. Together with Inspired, we are eager to bring greater variety, dynamism, and quality to our product line, which is essential for keeping our customers engaged nationwide.”

This partnership renewal fortifies Inspired’s stance as an essential strategic ally in Gaming, Interactive, and Virtual Sports sectors. Both companies are now better positioned to achieve ongoing success within the rapidly evolving UK retail betting market.

Exploring Inspired Entertainment’s Offerings

Inspired Entertainment provides a diverse array of products and services tailored for regulated gaming, betting, lottery, and leisure operators, both through land-based venues and digital platforms. The extensive range of Virtual Sports, interactive games, and other leisure activities are designed to captivate a broad audience, giving operators the tools needed to enhance their revenue streams.

The company boasts operations in around 35 jurisdictions worldwide. They support nearly 50,000 gaming machines across betting shops, pubs, and gaming halls, as well as virtual sports offerings accessed through more than 32,000 retail venues and online platforms. Inspired is dedicating itself to providing digital games for 170+ websites and amusement solutions with a significant network of over 16,000 terminals.

The Future of Betting with Inspired

As both companies prepare to strengthen their collaboration within the UK market, they also seek to innovate continually. By introducing new technologies and products, Inspired and William Hill demonstrate their commitment to adapting alongside customers’ evolving expectations.

With the growing significance of online and virtual betting platforms, it’s clear that strategic partnerships and the enhancement of customer engagement practices will remain crucial. Inspired's efforts to integrate engaging content and versatile offerings into the retail space highlight the necessity of staying ahead in a competitive environment.

The future looks promising for both Inspired Entertainment and William Hill as they explore new frontiers in betting technology and customer interaction, all while aiming to enhance the overall experience for players everywhere.

Frequently Asked Questions

What is the main focus of the partnership between Inspired and William Hill?

The partnership focuses on enhancing the customer experience by upgrading the Virtual Sports offerings in William Hill's UK retail locations.

How many new Virtual Sports events will be added to William Hill's portfolio?

Approximately 300 new Virtual Sports events will be available daily, providing more options for bettors.

What is the significance of the new dedicated Virtual Racing channel?

The new third channel will provide continuous racing events, offering rich content and variety for customers.

How long have Inspired and William Hill been partners?

The partnership spans over two decades, showcasing a long-term commitment between the two companies.

What types of products does Inspired offer?

Inspired offers a wide array of gaming content, technology, and services for various gaming sectors, including virtual sports and interactive games.

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