We Card Awareness Month: Elevating Retailer Training Standards
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We Card Awareness Month: Elevating Retailer Training Standards
Twenty Governors support 'We Card Awareness Month' this September.
The We Card Program, now in its 29th year, is spotlighting the importance of training frontline store employees. This initiative aims to enhance compliance with federal, state, and local laws concerning age-restricted products.
In a rapidly changing regulatory environment, We Card emphasizes that effective training programs are vital. These programs prepare retail employees so they are both confident and ready to prevent underage purchases of tobacco, vaping, and nicotine pouch products. Doug Anderson, the president of We Card, stated, "As laws evolve, our focus is on equipping employees with the knowledge they need to refuse sales to minors."
This year's Awareness Month enjoys substantial support, with proclamations from 20 Governors contributing to the message of responsible retailing of age-restricted goods. Participating states include Arkansas, Connecticut, Indiana, Kansas, Kentucky, Maine, Missouri, North Carolina, New Hampshire, New Jersey, Ohio, Oklahoma, Oregon, South Carolina, South Dakota, Texas, Utah, Wisconsin, West Virginia, and Wyoming, with more expected to join.
Compliance with FDA regulations and local laws is paramount for responsible retailing. The FDA conducts approximately 9,000 inspections each month to hold retailers accountable, while state governments also check compliance with youth access laws.
Lyle Beckwith, Senior Vice President of Government Relations for the National Association of Convenience Stores (NACS) and a founding board member of We Card, highlighted the organization's commitment: "Our goal is to ensure that all age-restricted products remain inaccessible to anyone under 21 years old." Beckwith further noted that well-trained staff members help stores build a responsible reputation within their communities.
Five Essential Steps for Retailers During Awareness Month
In support of We Card Awareness Month, retailers are encouraged to take five essential steps:
- Train all newly-hired staff and re-train veteran employees. Utilize comprehensive eLearning programs, whether developed in-house or offered by We Card. Employees should be well-versed in FDA regulations and local laws, and practice carding techniques. When they know what to say and how to deny sales respectfully, compliance becomes seamless.
- Update store signage and training materials. Keeping information current reinforces the We Card message for both customers and employees. Retailers can order We Card's 2025 Kits and Age of Purchase Calendars.
- Assess employee performance through mystery shopping checks to ensure proper ID checking practices. We Card's ID Check-Up service utilizes individuals over 21 years old to verify compliance.
- Benchmark store practices against We Card's Guide to Best Practices. Completing a brief survey will enable retailers to download the free Guide for improvement strategies.
- Participate in We Card's campaign to combat the issue of social sourcing among underage youth. Data indicates that underage individuals often gain access to tobacco products through social means. Ordering a free in-store campaign kit can help spread awareness about preventing these attempts.
Resources for Retailers
We Card provides a range of valuable resources tailored for retailers to help them navigate the challenges of age-restricted product sales. The emphasis on education and compliance is key in promoting responsible retailing practices.
Frequently Asked Questions
What is We Card Awareness Month?
We Card Awareness Month is a campaign focused on training and compliance for retailers selling age-restricted products, highlighting the need for effective employee training.
Why is training important for store employees?
Training equips employees with the knowledge and confidence to deny underage purchases, ensuring compliance with laws and fostering a responsible retail environment.
How can retailers participate in We Card Awareness Month?
Retailers can participate by implementing training programs, updating materials, conducting performance assessments, and engaging in the campaign against underage access.
What resources are available for retailers?
We Card offers a variety of resources including eLearning programs, signage kits, performance checks, and best practices guides to aid compliance efforts.
What regions are involved in the campaign?
So far, participation includes states like Arkansas, Connecticut, Indiana, and many others, with additional states expected to join throughout the month.
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