Vivid Seats Partners with I Am Athlete for Media Breakthrough
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Exciting Partnership Between Vivid Seats and I Am Athlete
Vivid Seats Inc. (NASDAQ: SEAT), renowned for connecting millions of buyers with thousands of ticket sellers, has embarked on a new venture in collaboration with the groundbreaking sports media platform, I Am Athlete. This exclusive multiyear media partnership is set to commence with the 2024 NFL Season and aims to create unique, engaging content and experiences for sports fans.
Launch of 'I Am Athlete Daily'
One of the highlights of this collaboration is the launch of the new daily show, "I Am Athlete Daily," premiering this September. Hosted by six-time Pro Bowler Brandon Marshall, the show will air weekly and provide audiences with dynamic discussions featuring notable athletes and celebrities. The segment called "Keep it Live" will focus on captivating conversations centered around the most exciting games, music concerts, and cultural events happening globally.
Innovative Content Creation
Stan Chia, the CEO of Vivid Seats, expressed enthusiasm about this partnership, emphasizing the importance of producing authentic content that resonates with fans. He highlighted how this collaboration will address the growing consumer demand for innovative experiences in the sports entertainment landscape, thus helping to bolster brand awareness for both Vivid Seats and I Am Athlete.
Enhanced Fan Engagement and Experiences
The partnership also promises to deliver exclusive ticket packages and VIP experiences through Vivid Seats. Fans will have the chance to enjoy meet-and-greets, participate in Q&A sessions, and take part in exciting giveaways. This interactive approach aims to significantly enhance fan engagement, creating unforgettable moments for attendees at various live events.
Revisiting 'IAA On The Go'
In addition, the popular "IAA On The Go" series will be making its comeback in September. Brandon Marshall and his team will tour the United States in a state-of-the-art 42-foot bus, covering top NFL and college games while capturing behind-the-scenes content from major concerts and cultural events. This initiative promises to deliver exclusive stories and insights from influential athletes and celebrities.
About Vivid Seats
Founded in 2001, Vivid Seats is committed to connecting fans to live events across North America. Its dedication to providing exceptional value is exemplified through its extensive selection of events and a robust rewards program that incentivizes fan participation. The company has formed partnerships with significant brands in the entertainment sector, thereby establishing itself as a dominant player in the ticketing industry.
About I Am Athlete
I Am Athlete has transformed the sports media landscape since its inception during the pandemic in 2020. With a rapidly growing audience and over 1 million YouTube subscribers, IAA invites fans to engage in unscripted discussions with renowned athletes and public figures. This platform empowers athletes to share their stories and shape their narratives in a compelling manner.
Frequently Asked Questions
What is the focus of the partnership between Vivid Seats and I Am Athlete?
The partnership aims to create unique content and enhance fan experiences related to sports and entertainment.
When will the 'I Am Athlete Daily' show launch?
The show is scheduled to start in September 2024.
What types of experiences can fans expect from this collaboration?
Fans can look forward to exclusive ticket packages, VIP experiences, and engaging segments like 'Keep it Live' on the new show.
Who is the host of 'I Am Athlete Daily'?
Brandon Marshall, a six-time Pro Bowler, will host the show.
How did I Am Athlete gain popularity?
I Am Athlete gained traction through raw and candid discussions among former athletes, resulting in a significant online following.
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