Vera Bradley Unveils Vintage Capsule Collection with Urban Outfitters

Vera Bradley Teams Up with Urban Outfitters

Vera Bradley, Inc. (NASDAQ: VRA), a well-known American brand recognized for its women's bags, luggage, and lifestyle products, has joined forces with Urban Outfitters, a leading lifestyle retailer. This exciting collaboration aims to engage and inspire customers by blending Vera Bradley's timeless designs with Urban Outfitters' modern, trend-driven approach.

Details of the Exclusive Collection

The limited-edition collection showcases six refreshed versions of some of Vera Bradley's most cherished items, including the Vintage Tote, Molly Shoulder Bag, Vintage Duffel, Large Duffel, Zip Card Pouch with Keyring, and Duffle Bag Charm. Each piece features three new patterns: Daisy Ditsy Goji Berry, Sunflower Ditsy Black, and Pansy Ditsy Placid Blue. These designs not only honor the brand's rich heritage but also infuse a nostalgic touch into contemporary fashion.

Leadership Insights

Alison Hiatt, Chief Marketing Officer of Vera Bradley, shared her excitement about the collaboration, stating, “Both Vera Bradley and Urban Outfitters are dedicated to self-expression and creativity, empowering customers to embrace their individual styles.” This partnership is particularly strategic, as Gen Z consumers show a growing interest in exploring Vera Bradley's offerings, making Urban Outfitters an ideal collaborator.

Urban Outfitters’ Focus on Vintage Trends

Shea Jensen, President of Urban Outfitters, provided insights into the partnership, highlighting the brand’s commitment to offering products that resonate with customers' love for vintage-inspired fashion. He remarked, “Our collaboration with Vera Bradley perfectly captures our mission, merging functional, vintage-inspired designs with the signature style that Gen Z adores.” This launch marks the beginning of a promising relationship between the two brands, with more collaborations expected in the future.

Pricing and Availability

The collection features a range of prices, making it accessible to a diverse group of customers. Items are priced between $15 and $100, and shoppers can find this exclusive collection at select Urban Outfitters locations, as well as online. This initiative not only pays tribute to Vera Bradley's legacy but also enhances Urban Outfitters' varied offerings.

About Vera Bradley, Inc.

Vera Bradley operates two distinct lifestyle brands – Vera Bradley and Pura Vida. Both brands cultivate a strong emotional connection with their loyal, multi-generational customer bases. Vera Bradley has established its reputation on a foundation of innovative designs and vibrant patterns, appealing to women around the globe. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, Vera Bradley continues to thrive by offering an extensive range of handbags, accessories, and home decor.

Discovering Pura Vida

Pura Vida, based in La Jolla, California, is a digital-first lifestyle brand that captivates customers with a delightful assortment of bracelets and accessories. The collaboration between Vera Bradley and Pura Vida creates a holistic lifestyle experience that caters to a variety of styles and preferences.

About Urban Outfitters

Urban Outfitters is a distinctive lifestyle retailer that seeks to inspire customers through a creative blend of products and cultural insights. Established in the 1970s, the brand has grown to over 200 locations across multiple regions, offering a mix of stylish products, including home goods, apparel, and accessories. Urban Outfitters continues to embody the spirit of creativity and individuality while maintaining a focus on quality and style.

Contact Information

For any inquiries, customers can reach out to Vera Bradley directly at 877-708-VERA (8372) or via email at Mediacontact@verabradley.com. For press inquiries, HUNTER for Vera Bradley can be contacted at verabradley@hunterpr.com.

Frequently Asked Questions

What is the theme of the new Vera Bradley collection?

The collection emphasizes vintage-inspired designs that evoke nostalgia while incorporating a modern touch, featuring three distinctive patterns.

How can customers purchase items from the collection?

Customers can shop the collection online at select Urban Outfitters stores, with prices ranging from $15 to $100.

Who collaborated with Vera Bradley for this collection?

Vera Bradley partnered with Urban Outfitters to create this exclusive capsule collection.

What styles are included in the collection?

The collection features six styles, including the Vintage Tote and Molly Shoulder Bag, among others.

How does this launch cater to Gen Z?

The partnership is designed to engage Gen Z, a generation that values creativity, self-expression, and vintage trends.

About The Author

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