Valiuz and Google Cloud Join Forces for AI-Driven Change

Valiuz Partners with Google Cloud to Drive Employee AI Adoption

Valiuz to use Gemini Enterprise to boost AI internal adoption and enhance its employee collaboration, productivity, and agility.

Valiuz is set to optimize its business activities, including cross-channel campaign creation and content management for retail media.

Valiuz, a leading data alliance and retail media network, has announced a significant collaboration with Google Cloud aiming to enhance internal AI adoption. This strategic move will see Valiuz deploying Gemini Enterprise, Google Cloud's innovative platform tailored for agentic AI, to empower employees across the organization as they engage in their daily tasks.

A Comprehensive Adoption Strategy

The collaboration between Valiuz and Google Cloud is designed to embed AI within the organization's core operations. Gemini Enterprise will provide employees with seamless access to various applications and systems, enhancing their productivity and agility. With this access, teams can create and manage campaigns more efficiently while adapting and automating content in real-time, transforming traditional practices through generative AI.

Mathieu Dodergny, Chief Technology Officer at Valiuz, emphasized that, "One in three employees at Valiuz already utilizes AI. With Gemini Enterprise, we’re enhancing this by integrating it into the organization’s core and making it accessible to all teams.

Real-World Applications of Gemini Enterprise

Implementing Gemini Enterprise at Valiuz is already producing substantial benefits in various areas:

• Enhanced Collaboration and Productivity: Integrating internal tools is fostering collaboration among Valiuz’s diverse experts, allowing for information access across departments. This connection diminishes silos, accelerates knowledge sharing, and leads to greater productivity and responsiveness.
• Streamlined Cross-channel Campaigns: By consolidating data and insights, Valiuz can refine its marketing strategies. A comprehensive view of customer interactions enables effective budget allocation across multiple channels, resulting in data-driven decision-making in real-time.
• Hyper-personalized Retail Media Content: For its retail media teams, AI operates as a dynamic content generation hub, automatically creating personalized visuals and videos suited to local markets. This capability allows Valiuz to assist various clients, including small local businesses, in delivering targeted campaigns.

Isabelle Fraine, Managing Director of Google Cloud in France, remarked on the partnership, expressing excitement about providing practical AI tools to Valiuz employees. "Gemini Enterprise will empower them in their daily operations, paving the way for innovative and efficient marketing campaigns tailored to retail challenges.

About Valiuz

Founded in 2019, Valiuz operates as a technological alliance that utilizes collective intelligence to transform data into a strategic asset for innovation and commerce. Supported by around twenty partner brands, including well-known names in the retail sector, Valiuz works to enrich customer connections and enhance shopping experiences. Notably, its expansive customer database positions it as a leader in the retail media landscape. The company is expanding its footprint across Europe, aiming to become the foremost provider of Retail Media solutions.

About Google Cloud

Google Cloud represents a groundbreaking approach to cloud technology, offering AI, infrastructure, security, and collaboration tools that are built for the current and future digital landscape. With a comprehensive AI stack and robust infrastructure, it aids organizations worldwide in their transformative journeys. Trust and innovation lead more than 200 countries to rely on Google Cloud as their dedicated technology partner.

Frequently Asked Questions

What is the goal of Valiuz's partnership with Google Cloud?

The partnership aims to enhance AI adoption internally within Valiuz, improving employee collaboration and productivity through Google Cloud's Gemini Enterprise platform.

How does Gemini Enterprise benefit Valiuz employees?

Gemini Enterprise empowers Valiuz employees by providing easier access to information and enhancing their ability to create effective campaigns in real-time.

What specific benefits are seen from using Gemini Enterprise?

Tangible benefits include improved collaboration, streamlined campaign optimization, and the ability to create hyper-personalized content quickly for retail media.

How does Valiuz leverage data in its operations?

Valiuz utilizes a robust customer database to enhance the shopping experience and optimize retailers’ marketing strategies through informed decision-making.

Where does Valiuz operate?

Valiuz is present in France, Italy, Poland, and Spain, with plans for further expansion across Europe to strengthen its position in the retail media market.

About The Author

Olivia Taylor here, a 26-year-old writer and financial advisor. After earning a degree in finance, I worked in the sector for years. I've always loved numbers and had a talent for simplifying difficult financial ideas so that anyone could understand. I wrote my first book because of this passion; it helps readers take charge of their financial futures by fusing real-life stories with useful financial advice.

Whether they are just beginning their careers, preparing for significant life events, or seeking to invest wisely, my goal with my writing is to enable people to make educated financial decisions. The foundation of my work is the conviction that security and freedom of the individual are largely determined by financial literacy. To further financial education, I run workshops and frequently write for financial blogs in addition to my books.

I like to travel, experience other cultures, and find inspiration in daily life when I'm not writing or examining market trends. My passion is utilizing sound financial practices to help people reach their financial objectives and lead the best lives possible.

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