Treasure Data Recognized as Leader in Customer Data Platforms
Treasure Data Earns Leadership Status in Customer Data Platforms
Treasure Data has been recognized as a Leader in the latest evaluation of Customer Data Platforms (CDP) tailored for B2C applications. This esteemed acknowledgment speaks volumes about the company's dedication to helping enterprises harness the power of customer data in an increasingly complex digital landscape.
Establishing Trust with Global Enterprises
Treasure Data is committed to being the trustworthy CDP partner for global enterprises, offering solutions that address both current and future needs. The platform has become the preferred choice for 80 companies in the Global 2000, facilitating the unification of batch and real-time customer profiles. This capability enables marketing and customer-centric teams to create tailored, AI-driven experiences that resonate with their audiences.
CEO’s Vision and Perspectives
Expressing pride in the recognition, Kaz Ohta, CEO and co-founder of Treasure Data, remarks on the profound vision underlying the company’s continuous innovations over 13 years. Ohta emphasizes that the award is not solely a recognition of their forward-thinking approach but also highlights core CDP functionalities such as privacy, governance, and data management. Customers often voice their trust in Treasure Data’s vision, indicating it enables them to realize the immediate value of utilizing the right CDP.
Forrester's Evaluation and Recognition
The Forrester evaluation recognized 12 different CDP providers, with Treasure Data standing out as a leader in the space. The emphasis on future-proofing enterprises through advanced AI capabilities and effective journey orchestration is critical in today’s data-centric world.
Exceptional Vision Scores
In particular, the Vision criterion was where Treasure Data shines brightest, receiving the highest possible score. The company's goal is to empower diverse teams reliant on customer data—including marketing, sales, and IT—to understand customers deeply, thereby driving revenue growth and achieving operational efficiencies.
Detailed Insights from the Forrester Report
Detailed insights from the Forrester report shed light on why Treasure Data is highly regarded:
- “Treasure Data envisions orchestrating customer interactions through advanced decision-making and real-time engagement.”
- “The platform supports a variety of customer lifecycle use cases, extending engagements to contact centers.”
- “Firms seeking an independent CDP solution will find Treasure Data offers robust features throughout all stages of functionality.”
- “Upcoming product developments include enhanced cloud data warehouse access and journey orchestration capabilities.”
Highlights in Current Offerings
Treasure Data’s current offerings were met with high praise across various assessment criteria, showcasing their comprehensive solutions:
- Data sources and types
- Data management and models
- Data governance and storage
- Endpoint integrations for insights
- Endpoint integrations for engagement
- Consumer privacy
The Forrester report also highlights that
- “Treasure Data aims to deliver a wide-ranging CDP solution for enterprises.”
- “The platform stands apart due to its superior integrations and data management capabilities.”
Elevating Brand Presence
The announcement about Treasure Data's leadership acknowledgement correlates with further elevation of its brand identity. Recently, the company unveiled a refreshed branding and website aimed at empowering businesses worldwide. This step reinforces their commitment to delivering perfect customer experiences.
A Platform for Industry Leaders
Treasure Data continues to gather attention as a leader in the CDP market, significantly assisting organizations to enhance conversions and optimize spending across various channels. Their solutions are designed for customer-centric teams in Fortune 500 and Global 2000 companies, transforming customer data into immense value.
Engage at CDP World 2024
Treasure Data is set to gather hundreds of data and marketing leaders at the upcoming CDP World 2024 conference. The event will host sessions featuring prominent figures from leading companies, facilitating discussions on innovations and strategies in data management and customer engagement. Participation offers invaluable insights for industry professionals aiming to enhance their CDP expertise.
About Treasure Data
Treasure Data empowers leading enterprises to deliver optimal experiences to their clientele, focusing on increasing revenue while minimizing costs linked to privacy and compliance. With its unique approach that integrates both batch and real-time data, Treasure Data is revolutionizing the personalization of customer journeys through AI technologies.
Frequently Asked Questions
What is Treasure Data recognized for?
Treasure Data is recognized as a Leader in Customer Data Platforms according to Forrester's latest evaluation.
What makes Treasure Data’s CDP unique?
The platform combines batch and real-time data, providing a comprehensive solution for personalizing customer journeys effectively.
How does Treasure Data help enterprises?
It helps enterprises understand their customers better, enabling revenue growth and operational efficiencies.
What recent changes has Treasure Data made?
Treasure Data has recently revamped its brand and website to enhance customer outreach and experience.
How can I participate in CDP World 2024?
You can register to attend CDP World 2024, which brings together industry leaders for discussions on data and marketing innovations.
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