Transforming Produce Freshness with Advanced Active Packaging
Revolutionizing Produce Freshness Through Advanced Technology
Fresh produce is essential for our diet, yet ensuring it stays fresh is a significant challenge. Globally, approximately $1 trillion worth of food is wasted each year, leading to increased costs due to spoilage and markdowns. This is where innovative solutions like active packaging come into play. Fresh Inset's Vidre+™ technology is designed to maintain the freshness of fruits and flowers, ensuring quality at every supply chain stage.
The Impact of Vidre+™ Technology
In various trials, the effectiveness of Fresh Inset's Vidre+™ technology has been evident. For instance, it has been shown to extend the freshness of spinach by up to 10 days, significantly reducing the shrinkage associated with raspberries. This technology goes beyond traditional methods, providing a unique solution to traditional packaging challenges.
Active Packaging: The Next Step in Preservation
Vidre+™ Complex transforms ordinary packaging into high-performance active solutions. With the integration of freshness-preserving properties directly into packaging materials, it can be easily utilized with standard formats like cardboard boxes or clamshells. This innovative approach enables a smoother transition for businesses looking to enhance their product offerings.
Combating Food Waste with Vidre+™
This advanced packaging technology mitigates postharvest quality loss caused by ethylene, a natural hormone that accelerates ripening and spoilage. By integrating a slow-release form of 1-MCP, which inhibits ethylene's effects, Vidre+™ effectively neutralizes ripening agents, thus preserving product freshness long after harvest.
Partnerships and Market Expansion
Currently available in various regions, including Europe and the United States, the commercialization of Vidre+™ technology is further supported through partnerships, such as with Janssen PMP. This collaboration enables broader access to the market and helps reduce food waste significantly.
Summary of Benefits
The implementation of Vidre+™ Complex can lead to decreased markdowns and profits through active packaging solutions that extend the lifespan of products. This technology not only equips growers for longer transport routes without requiring new infrastructure but also promotes sustainability by reducing food waste, which ultimately benefits businesses and consumers alike.
Key Advantages of Vidre+™ Technology
- Extends freshness and enhances sustainability across the supply chain.
- Offers significant advancements in combating food waste and spoilage.
- Designed for efficiency, versatility, and scalability, making it suitable for various applications.
For further inquiries about this innovative technology, reach out to the senior PR consultant, Dominik Desperak.
About Fresh Inset
Fresh Inset S.A. is an innovative food-tech company focused on enhancing produce preservation. Founded in 2017, it brings together a team of experts from various fields to create patented solutions for extending the freshness of fruits, vegetables, and flowers. The company’s Vidre+™ technology is already patented in over 50 countries, establishing it as a leader in the fresh produce sector.
The breakthrough nature of the Vidre+™ application allows for direct integration of 1-MCP, enhancing the preservation benefits without cumbersome processes. Demonstrated efficacy across multiple crop types showcases its potential to redefine fresh produce packaging.
Frequently Asked Questions
What is Vidre+™ technology?
Vidre+™ technology is an advanced active packaging solution that extends the freshness of produce by integrating freshness-preserving properties into packaging materials.
How does Vidre+™ technology work?
It utilizes a slow-release form of 1-MCP to neutralize ethylene's effects, which helps maintain the quality and freshness of products during storage and transit.
Where is Vidre+™ technology available?
This technology is available in various international markets, including Europe and the United States, thanks to strategic partnerships.
What are the environmental benefits of using Vidre+™?
By reducing food waste and spoilage, Vidre+™ technology contributes to more sustainable practices in the food industry, benefiting both businesses and consumers.
How can businesses implement Vidre+™ technology?
Businesses can easily integrate Vidre+™ into existing packaging processes, as it is compatible with standard packaging formats such as boxes and clamshells.
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