Transforming Customer Experiences: A New Media Era in Retail

Wereldhave and Ocean Outdoor Partnership Announcement

Wereldhave has partnered with Ocean Outdoor Netherlands, establishing a significant collaboration aimed at enhancing the advertising landscape in the Netherlands. The agreement is set to deliver more than 150 new digital advertising screens across 11 popular shopping and Full Service Centers. This partnership builds on their previous work together and highlights Ocean Outdoor’s innovative approach, making it the ideal choice for this initiative.

Benefits of the New Digital Network

The upcoming digital advertising network is scheduled to launch in early 2026 and is designed to significantly enhance customer experiences. It provides tenants, brands, and media agencies with a high-impact platform capable of reaching millions of consumers, thereby creating a new avenue for advertisers to connect with target audiences effectively.

Positive Financial Impact

Worldhave anticipates that this partnership will positively impact its Direct Result Per Share (DRPS), expecting a minimum increase of €0.03 annually. This financial benefit reflects the potential revenue growth that the innovative advertising spaces could generate, contributing to the company’s overall profitability.

CEO's Insight on the Collaboration

Matthijs Storm, the CEO of Wereldhave, shared insights stating, "With nearly 69 million annual visitors, our Dutch centers offer a uniquely valuable national and regional media channel. Partnering with Ocean Outdoor – including their Ocean Labs innovation hub – strengthens our commercial Center Media proposition, creating new opportunities for advertisers seeking greater impact and engagement. We are confident this collaboration will deliver strong results for all stakeholders."

Strategies for Revenue Growth in Retail

This partnership is also a key aspect of Wereldhave's larger strategy to boost Mall Income. Significant growth has already been realized through various initiatives, such as media and advertising partnerships, tenant promotions, and specialty leasing. Projects like their service hub, The Point, and the recently announced joint venture in Zoetermeer play a critical role in this growth strategy, enhancing the overall financial health of their centers while forging new pathways for revenue streams.

About Ocean Outdoor Netherlands

Ocean Outdoor Netherlands stands out as a leader in Digital Out-of-Home (DOOH) advertising, reaching a staggering 20 million people daily with 335 screens across 195 locations. By integrating technology, data, and creativity, Ocean Outdoor transforms public spaces into engaging brand experiences, epitomizing The Art of Outdoor. With operations extending to the UK, the Nordics, and Germany, Ocean Outdoor is committed to innovating the advertising landscape, making it a perfect partner for Wereldhave.

Frequently Asked Questions

What is the main goal of the partnership between Wereldhave and Ocean Outdoor?

The main goal is to enhance advertising opportunities through over 150 digital screens, providing a platform for brands to reach consumers effectively.

When will the new digital advertising network launch?

The launch of the new digital advertising network is scheduled for early 2026.

How does the partnership impact Wereldhave's financial performance?

It is expected to positively impact Wereldhave's Direct Result Per Share (DRPS) by a minimum of €0.03 annually, enhancing the company's profitability.

What unique advantages does Ocean Outdoor offer in this collaboration?

Ocean Outdoor provides a distinctive approach to advertising, leveraging their innovation hub, Ocean Labs, which aids in creating impactful advertising experiences.

What strategies is Wereldhave implementing for Mall Income growth?

Wereldhave is focusing on media and advertising partnerships, tenant promotions, and specialty leasing, alongside projects like The Point and the Zoetermeer joint venture.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

My love is teaching others about investing and personal finance. My goal in writing many books and articles has been to demystify financial ideas and give readers the information they need to make wise financial decisions. I write with a direct, useful style that emphasizes doable suggestions for daily living.

Along with writing, I lead webinars and seminars where I impart knowledge on how to successfully negotiate the financial world. I also write for financial journals and show up as a guest expert on financial news programs a lot. Whether they are new to investing or want to improve their approach, my mission is to enable people to take charge of their financial futures.

Beyond work, I like to hike, play the guitar, and spend time with my family. I think that balance is crucial and want to encourage people to strike a balance between their financial aspirations and their hobbies. I want to help people succeed and achieve financial security through my work, so having a good influence.

Contact Owen Jenkins privately here. Or send an email with ATTN: Owen Jenkins as the subject to contact@investorshangout.com.

About Investors Hangout

Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/

The content of this article is based on factual, publicly available information and does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice, and the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. This article should not be considered advice to purchase, sell, or hold any securities or other investments. If any of the material provided here is inaccurate, please contact us for corrections.