Strategic Partnership to Transform Digital Advertising in the Netherlands
Wereldhave has embarked on an exciting new partnership with Ocean Outdoor Netherlands, marking a significant step forward in enhancing digital advertising capabilities across shopping and full-service centers in the region. This exclusive collaboration will see the installation and operation of over 150 new digital advertising screens set to launch early in 2026. By integrating these innovative platforms into their existing framework, Wereldhave aims to provide a dynamic and engaging experience for consumers and advertisers alike.
Enhancing Customer Engagement through Digital Screens
Creating a High-Impact Media Network
With a focus on modernizing its advertising strategies, Wereldhave’s decision to partner with Ocean Outdoor is driven by the desire to leverage cutting-edge technology in advertising. The initiative is designed to offer tenants, brands, and media agencies a powerful tool to engage millions of consumers, enhancing the overall shopping experience. The new digital network is set to provide a visually captivating medium that captures attention, thereby facilitating brand messages in an impactful way.
Positive Financial Impact on Wereldhave
Under the terms of this partnership, it is projected that Wereldhave will experience a tangible annualized impact on its Direct Result Per Share (DRPS), estimated at a minimum of €0.03. This financial benefit aligns with Wereldhave’s ongoing efforts to create sustainable growth and enhance profitability through innovative media solutions.
Quote from the CEO
Matthijs Storm, CEO of Wereldhave, expressed enthusiasm regarding this collaboration, stating: “With nearly 69 million annual visitors, our Dutch centers offer a uniquely valuable national and regional media channel. Partnering with Ocean Outdoor – including their Ocean Labs innovation hub – strengthens our commercial Center Media proposition, creating new opportunities for advertisers seeking greater impact and engagement. We are confident this collaboration will deliver strong results for all stakeholders.”
Driving Mall Income Growth Initiatives
Focus on Financial Performance
This media partnership is a vital component of Wereldhave’s broader strategy to stimulate growth in Mall Income. By 2025, Wereldhave had already begun to witness substantial growth through various initiatives, including media and advertising collaborations, tenant promotions, and specialty leasing agreements. The recently announced joint venture in Zoetermeer further underscores the focus on enhancing financial performance across all centers.
About Ocean Outdoor Netherlands
Ocean Outdoor Netherlands stands as a leader in Digital Out-of-Home (DOOH) advertising. With an extensive reach, the company engages more than 20 million people daily through its impressive portfolio of 335 screens across 195 strategic locations. Being part of the Ocean Outdoor Group, which operates in several regions including the UK, the Netherlands, the Nordics, and Germany, the company continuously innovates by blending technology, data, and creativity to transform everyday spaces into memorable brand experiences.
Frequently Asked Questions
What is the aim of the partnership between Wereldhave and Ocean Outdoor?
The partnership aims to enhance digital advertising through over 150 new digital screens, enriching the customer experience in shopping centers.
When will the new digital network be launched?
The new network is set to launch in early 2026, providing innovative advertising solutions to engage consumers.
How will the partnership affect Wereldhave’s financial results?
The collaboration is expected to increase Wereldhave's Direct Result Per Share (DRPS) by at least €0.03 annually.
What is the role of Ocean Labs in this partnership?
Ocean Labs serves as an innovation hub that strengthens Wereldhave’s media proposition, providing new opportunities for advertisers.
How does this partnership contribute to Wereldhave’s growth strategy?
This partnership is crucial in driving growth in Mall Income, alongside other revenue-generating initiatives set for continued growth.
