Tenant Risk Assessment Revamps Brand with New Website Launch

Author: Caleb Price Updated: 09-12-2024 07:43 PM

Tenant Risk Assessment Unveils a Fresh Identity and Website

Tenant Risk Assessment (TRA) has made exciting changes to its brand by launching a new website and identity. This transformation is aimed at modernizing the company’s image to align with the premium credit and due diligence services it has offered its clients for 15 years.

Communicating Purpose Through a New Direction

TRA has adopted the mantra, We run the numbers, you run the business, to emphasize its role as a trusted partner for commercial real estate professionals across North America. The rebrand encompasses a new logo, custom illustrations, and a wide range of updated resources designed for clients to support their decision-making, education, and training.

Reflecting Client-centric Values

Managing Principal Bradley Tisdahl remarked, “This update is bold and significant, but TRA’s long-time clients will recognize the brand within the new design.” He highlighted that these changes are part of TRA’s ongoing reinvestment in service delivery, enhancing speed and diligence tools to safeguard their clients’ investments.

Adaptation in a Post-Pandemic Era

The upgrade positions TRA to expand its portfolio of products and services, including an innovative self-service credit tool. This initiative aims to assist clients navigating the complexities of the post-pandemic marketplace, where credit assessments are crucial to making informed business decisions.

The Significance of the New Design

TRA’s redesigned logo is a sharp sans serif monogram that embodies the precision inherent in the company's financial analysis. The representation of the letter 'T' for Tenant features a unique cutaway revealing the shape of the letter 'R', symbolizing the focus on identifying risks tied to tenant rent rolls.

Emphasizing Technical Expertise

This new brand identity highlights TRA’s expertise in the technical and detailed analyses necessary in financial evaluations. It showcases the company’s commitment to empowering clients, allowing them to concentrate on their priorities and goals.

Bringing Artistry to Technical Matters

TRA collaborated with Swedish artist Jonas Mosesson, whose custom illustrations inject a personable touch into the otherwise technical content associated with the consultancy. This artistic partnership was directed by Collect NEW YORK, aimed at infusing new energy into TRA’s brand.

A Thriving Future Ahead

Liz Tisdahl, Head of Business Development at TRA, expressed enthusiasm about the collaboration with Collect NEW YORK. She praised Andrew J.S. and Joshua Tuscan for their strategic insights that have informed TRA’s future direction. As TRA continues to evolve, the website is set to become a comprehensive resource, offering insights into the changing credit landscape and the introduction of their self-service credit tool, expected to launch in the foreseeable future.

About Tenant Risk Assessment

TRA is recognized as North America’s leading commercial real estate tenant credit and due diligence consultancy. The firm specializes in advising general and limited partners, lenders, and property owners about tenant-related risks, fulfilling their fiduciary obligations efficiently.

About Collect NEW YORK

Collect NEW YORK is a boutique agency renowned for its expertise in development and design. They provide foundational technology, visual identities, and strategic consulting services specifically tailored for artful brands and emerging enterprises.

Frequently Asked Questions

What is the purpose of Tenant Risk Assessment's rebranding?

The rebranding aims to modernize TRA's image and better reflect its commitment to premium credit and due diligence services for clients.

What new resources can TRA clients expect?

TRA plans to launch a self-service credit tool and provide enhanced educational materials and resources to improve decision-making.

Who designed the new logo for TRA?

The new logo was developed by Collect NEW YORK, focusing on the precision of TRA’s financial analysis.

How does TRA support its clients in the current marketplace?

TRA supports clients by providing expert advice on tenant risk, especially crucial in the post-pandemic environment where credit assessments are essential.

What significance does the design carry for TRA?

The design highlights TRA’s expertise in financial analysis while making the brand more approachable and visually striking for clients.

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