Taboola Launches Maximize Conversions AI Tool for Advertisers
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Taboola Launches Maximize Conversions AI Tool for Advertisers
Taboola (Nasdaq: TBLA), a leading global platform for powering recommendations on the open web, has recently announced the broad availability of its performance advertising-focused bidding technology, Maximize Conversions. This innovative AI-powered tool is now accessible to all advertisers, streamlining the process of driving conversions and minimizing campaign costs.
Introduction to Maximize Conversions
Previously, this advanced technology was available only to select advertisers, but its recent expansion signifies a substantial shift towards inclusivity. Maximize Conversions simplifies the bidding process, enabling advertisers to bypass the complexities associated with manual optimizations. Advertisers need only to establish their budget and marketing goals; from there, the AI algorithm efficiently manages the campaign.
The Benefits of Automated Bidding
This new feature empowers advertisers to focus on their strategies rather than the bidding intricacies, providing a streamlined experience that leads to better campaign outcomes. Many advertisers reported a remarkable 110% increase in conversions after implementing Taboola’s effective conversion tracking methods.
Widespread Adoption Among Advertisers
The announcement comes at a time when Maximize Conversions has reached significant traction across the advertising community. Currently, about 70% of advertisers utilizing Taboola are adopting this tool, including renowned brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot, and Opel. This widespread use has contributed to a remarkable 100% increase in campaigns launched using Maximize Conversions during the second quarter compared to the previous quarter.
Impact of Maximize Conversions
The surge in usage reflects the efficacy of the technology in delivering results for performance campaigns. Adam Singolda, the CEO and Founder of Taboola, emphasized that the high adoption rate demonstrates the positive impact of this tool for advertisers aiming for better engagement and conversions. The company is committed to providing tools that enhance advertiser success on its platform.
About Taboola and Its Ecosystem
Taboola is dedicated to powering recommendations that help users discover content and products relevant to their interests. The platform is built on advanced artificial intelligence and serves numerous digital properties, such as websites and apps, aiming to drive user engagement and monetization.
Partnerships and Market Reach
The company maintains long-term relationships with some of the leading digital names globally, such as Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo. With approximately 18,000 advertisers leveraging the Taboola platform, the company manages to reach nearly 600 million daily active users within a secure environment. Taboola is also at the forefront of e-commerce recommendations, facilitating over one million monthly transactions for top brands including Walmart, Macy’s, Skechers, and eBay.
Conclusion and Future Directions
By expanding the availability of Maximize Conversions to a broader base of advertisers, Taboola not only enhances campaign performance but also solidifies its position as a pioneer in digital advertising technology. The company continues to explore innovative solutions that cater to the evolving needs of its clients and partners.
Frequently Asked Questions
What is the Maximize Conversions tool?
The Maximize Conversions tool is an AI-powered bidding technology developed by Taboola that helps advertisers drive more conversions while reducing campaign costs.
How does Maximize Conversions benefit advertisers?
This tool simplifies the bidding process, automating manual optimizations, and directly managing campaigns based on set budgets and marketing objectives, leading to improved efficiency.
Who can access the Maximize Conversions tool?
All advertisers can now access the Maximize Conversions tool, regardless of their previous use of Taboola’s conversion tracking methods.
What notable brands are using Maximize Conversions?
Brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot, and Opel actively utilize Maximize Conversions to enhance their advertising campaigns.
How many advertisers are using Taboola?
Around 18,000 advertisers currently leverage Taboola’s platform to connect with nearly 600 million active users daily.
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