Pixalate’s July 2024 Top Grossing CTV Apps
Pixalate, the leading platform for fraud protection, privacy, and compliance analytics in the Connected TV (CTV) and mobile advertising sectors, has unveiled its July 2024 Global Top Grossing Connected TV Apps Benchmark Reports. These reports provide a comprehensive ranking of CTV apps based on global open programmatic advertising revenue across popular platforms like Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
Insights from the Reports
The reports offer a detailed analysis of the top grossing CTV apps, categorized by regions including North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM).
In July 2024, Pixalate’s data science team meticulously reviewed over 5,600 CTV apps and analyzed nearly 2 billion open programmatic advertising impressions to create these valuable reports.
Key Findings: Top Grossing CTV Apps
North America: Hulu took the lead in estimated open programmatic ad revenue across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TVs, bringing in an estimated $142 million across all four platforms.
Latin America (LATAM): Vix claimed the top position on Roku, Amazon Fire TV, and Apple TV, generating an estimated $1.7 million in ad revenue through open programmatic advertising on those platforms.
Asia Pacific (APAC): YuppTV led the market on Roku, Apple TV, and Samsung TVs, with an approximate revenue of $113,000 from open programmatic ads across these three platforms.
Europe, Middle East, and Africa (EMEA): GB News topped the charts on Roku and Amazon Fire TV, achieving an estimated $185,000 in open programmatic ad revenue across both platforms.
About Pixalate
Founded in 2012, Pixalate is a global leader in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. The platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts operating within the CTV, mobile app, and website ecosystems. Additionally, Pixalate is accredited by the MRC for its capabilities in detecting and filtering Sophisticated Invalid Traffic (SIVT).
Frequently Asked Questions
What are the main findings of Pixalate’s July 2024 report?
The report reveals the top grossing CTV apps based on open programmatic advertising revenue across various regions and platforms, highlighting leaders such as Hulu in North America and YuppTV in APAC.
Which app generated the highest revenue in North America?
Hulu was identified as the highest-grossing app in North America, earning an estimated $142 million across major CTV platforms.
How did Vix perform in the LATAM market?
Vix secured the top position in LATAM, generating an estimated $1.7 million in revenue from open programmatic advertising on Roku, Amazon Fire TV, and Apple TV.
Which app led the APAC market according to Pixalate?
YuppTV emerged as the leader in open programmatic ad revenue in the APAC region, generating approximately $113,000 across Roku, Apple TV, and Samsung TVs.
What is the role of Pixalate in the CTV ecosystem?
Pixalate plays a vital role in ensuring privacy compliance and preventing ad fraud while providing essential insights into the digital ad supply chain across various advertising platforms.
