Strategic Collaboration Between Planet Fitness and Hockey Canada
Planet Fitness Secures Multi-Year Partnership with Hockey Canada
Planet Fitness, renowned as a leading fitness franchisor, has boldly stepped into the world of hockey by announcing its partnership with Hockey Canada. This exciting collaboration reflects Planet Fitness's commitment to supporting the vitality of Canadian athletes and communities through fitness initiatives.
A New Era for Fitness and Hockey
The partnership sets the stage for Planet Fitness to provide its unique fitness experiences to hockey enthusiasts nationwide. As they become the official fitness partner of Hockey Canada over the next three years, both organizations aim to emphasize the significance of health and wellness in everyday life, specifically through the lens of the country's passion for hockey.
Brian Povinelli, the Chief Marketing Officer at Planet Fitness, expressed enthusiasm regarding this synchronization of missions: "Our goal has always been to create a Judgment Free Zone where everyone feels welcome and encouraged to thrive. Collaborating with Hockey Canada allows us to amplify our message and reach more individuals, from seasoned athletes to community members just starting out on their fitness journeys."
Celebrating Canadian Athletes
As part of this partnership, Planet Fitness will collaborate with outstanding players from Canada’s National Women’s Team, including well-respected athletes like Natalie Spooner, Emily Clark, and Emma Maltais. Their involvement will be highlighted through various social media channels and events designed to inspire community interaction and participation in fitness activities.
Each of these remarkable athletes will see their performance routines showcased in their local clubs, creating inspiring role models for fitness enthusiasts and aspiring hockey players alike. By showcasing their unique training styles, these athletes engage members directly, making fitness more relatable and exciting.
Community Engagement and Events
To kick off this partnership, a notable event will take place where Natalie Spooner will lead a special hockey-themed workout. This exciting gathering will allow residents of her hometown the opportunity to workout alongside their hockey idol, fostering a sense of community spirit while promoting physical health. Events like these are a great initiative that strengthens the connection between athletes and their local supporters.
Membership Perks
Every Planet Fitness membership provides members with free fitness training from certified trainers and access to a plethora of fitness equipment, including strength and cardio options. The user-friendly Planet Fitness App enhances the experience with a variety of on-demand workouts designed for all levels, ensuring that everyone can find something that suits their fitness goals. Many clubs are available 24 hours a day, providing members the convenience they seek to maintain their healthy lifestyles.
Striving Towards a Healthier Future
Hockey Canada’s President and CEO, Katherine Henderson, shared her excitement about working with Planet Fitness: "We are committed to enhancing health and wellness throughout our communities and are thrilled to have Planet Fitness join us in this endeavor. Together, we aim to inspire healthier lifestyles among Canadians and foster a united hockey culture that celebrates both sport and fitness. Our partnership is designed to bring vitality to countless individuals across the nation."
Through this initiative, Planet Fitness is not merely promoting fitness but embedding itself as a vital community partner working alongside Hockey Canada to encourage children, teenagers, and adults alike to embrace a more active lifestyle.
About Planet Fitness
Founded in 1992, Planet Fitness has grown rapidly to become one of the largest operators of fitness centers globally. With over 20 million members and thousands of clubs worldwide, including locations in Canada, Planet Fitness prioritizes providing a welcoming and non-intimidating atmosphere for all its members. The company's mission of creating a Judgement Free Zone resonates with its core values, helping individuals of all fitness levels to feel comfortable and motivated as they pursue their wellness journeys.
Frequently Asked Questions
What is the main focus of the Planet Fitness and Hockey Canada partnership?
The partnership primarily aims to promote fitness and health among Canadians through the context of hockey, with a focus on community engagement and support for athletes.
How long will the partnership between Planet Fitness and Hockey Canada last?
The partnership spans a three-year term, during which both organizations will work closely to enhance community fitness initiatives.
Are there any special events planned as part of this partnership?
Yes, there are special events, such as the hockey-themed workout led by Natalie Spooner, designed to engage the community and promote fitness.
What benefits does a Planet Fitness membership include?
A membership includes free training from certified trainers, access to various fitness equipment, and use of the Planet Fitness App for on-demand workouts.
Why is the partnership important for the community?
This partnership reinforces the commitment to improving health and wellness across the community while highlighting the significance of fitness in everyday life.
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