Stanley Steemer Revamps Brand with New Deep Cleaning Campaign
Stanley Steemer Launches a Transformative Campaign
In a bold move, Stanley Steemer, a leader in professional deep cleaning services, is rebranding itself with a groundbreaking national campaign emphasizing the message: Clean Enough, Is Not Enough. This initiative underscores the company's commitment to not just surface cleaning, but to delivering a thorough clean that promotes healthier living spaces.
Meet 'The Steemer'
At the heart of this campaign is a unique character known as 'The Steemer.' This persona represents a calm and focused expert in the realm of deep cleaning, characterized by what they call 'steem power.' The Steemer symbolizes Stanley Steemer’s core mission — to provide a clean you can trust and feel. This character aims to make the company's significant promise more understandable and relatable to customers today.
The Philosophy Behind 'Clean Enough, Is Not Enough'
The campaign is based on a crucial insight: many people struggle to recognize when it’s time to seek professional help for deep cleaning. Surfaces may appear tidy on a day-to-day basis, but research shows that places like carpets and upholstery can hide more germs than one might expect. Therefore, the notion of what constitutes a clean home becomes more nuanced.
Justin Bates, President of Stanley Steemer, points out that a truly clean home is not merely about appearances. Regular deep cleaning routines are essential. They not only prolong the life of home furnishings but also provide peace of mind, making day-to-day life more enjoyable.
A Comprehensive Approach to Cleaning
This marketing effort aims to elevate consumer awareness about the vast range of services Stanley Steemer offers. From carpets and upholstery to air ducts and tile, the campaign will harness various platforms including television, streaming services, and social media to reach a broad audience. Additionally, partnerships with influencers and participation in sports and lifestyle initiatives are part of the strategy to enhance visibility and encourage customer engagement.
Creative Vision Behind the Campaign
The campaign was crafted in collaboration with Havas Chicago, a newly appointed creative agency of Stanley Steemer. Directed by the well-regarded Harold Einstein, known for his quirky and engaging commercials, the goal of this initiative is to rejuvenate the brand's image and reaffirm its role as the go-to choice for deep cleaning. Jeff Beck, the Senior Vice President and Group Creative Director at Havas Chicago, believes that bringing The Steemer to life provides a way to resonate deeply with current and potential customers.
Through The Steemer, Stanley Steemer aims to join the ranks of other memorable brand icons, creating a lasting impact that connects national storytelling with local franchise effectiveness while transforming public perception of cleanliness.
About Stanley Steemer
For over seven decades, families and businesses have trusted Stanley Steemer to keep their environments fresh and healthy. As leading deep cleaning experts, they specialize in a variety of services including carpet and tile cleaning, upholstery, air ducts, and dryer vents. Utilizing state-of-the-art technology and proven cleaning methods, Stanley Steemer offers unparalleled service. If you're ready to elevate your cleaning standards, reach out to them at 1-800-STEEMER or visit their website to book services online.
Frequently Asked Questions
What is the main message of Stanley Steemer's new campaign?
The campaign emphasizes that surface-level cleaning is not enough and advocates for deep cleaning to ensure safe and healthy living environments.
Who is 'The Steemer' in the campaign?
'The Steemer' is a fictional character created to represent Stanley Steemer’s commitment to delivering deep and effective cleaning solutions.
Why is regular deep cleaning important for homes?
Regular deep cleaning helps to maintain the longevity of home furnishings and enhances comfort by ensuring that hidden bacteria and allergens are removed.
What platforms will the campaign utilize for outreach?
The campaign will be present across television, streaming services, digital ads, and social media platforms.
How long has Stanley Steemer been in business?
Stanley Steemer has been providing cleaning services for over 75 years, building a reputation for reliability and high-quality service.
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