Exciting Partnership Between The Abbi Agency and Taos
The Abbi Agency, an integrated marketing and public relations firm well-versed in travel and tourism, is set to embark on a new chapter with the Town of Taos. This partnership comes after a significant year of developments for the agency, particularly in New Mexico.
Mission of Fostering Responsible Tourism
Rima Krisst, the Marketing and Tourism Director for Taos, has expressed that the decision to select The Abbi Agency was based on their unmatched experience and a deep understanding of destination stewardship. "We want to protect and preserve the beauty and uniqueness of Taos while promoting responsible tourism growth," she stated, emphasizing the importance of showcasing the area's rich history, artistic endeavors, and breathtaking landscapes.
Public Relations Strategy Implementation
The agency is tasked with executing a detailed public relations strategy that includes media outreach, brand positioning, and influencer engagement for Visit Taos. It aims to leverage its extensive background in destination marketing, partnering with local agency Benthouse Creative, which will assist in managing social media content and newsletters.
Collaboration with Local Talent
This collaboration signals a significant move towards incorporating local voices and stories into the tourism narrative of Taos. Benthouse Creative's co-founder, Diggy Lloyd, highlights the importance of local representation, stating that their collective effort aims to broaden the reach of Taos' story both nationally and internationally.
New Office in Santa Fe
To solidify its presence in the region, The Abbi Agency is expanding its footprint by opening a new office in Santa Fe. The office will be led by Marissa Le-Baca, a seasoned public relations professional and long-time New Mexican. Her previous role in the Town of Taos Marketing and Tourism Department makes her an invaluable asset to the team.
Celebrating Taos' Rich Culture
Both The Abbi Agency and Benthouse Creative are committed to sharing authentic narratives that celebrate Taos' unique cultural heritage. Their concerted efforts aim to highlight the area's stunning landscapes, vibrant arts scene, and culinary offerings, all of which contribute to Taos' growing reputation.
A Rising Star in Travel Destinations
Recent accolades underline Taos' increasing prominence as a desirable travel destination. The town has been recognized in Travel + Leisure's latest awards, where it earned the title of the #1 Small Town Shopping Destination, commended for its exceptional skiing, eclectic art galleries, and unique shopping experiences.
About The Abbi Agency
The Abbi Agency (TAA) is a full-service marketing and public relations firm dedicated to building brands and inspiring action. Their commitment to enhancing tourism experiences is evident in their partnerships with diverse clients, ranging from travel and tourism to healthcare and nonprofit sectors. TAA is a certified B Corporation, signifying its dedication to using business as a force for good.
About Benthouse Creative
Benthouse Creative is a Taos-based agency focused on developing comprehensive marketing solutions that combine creativity with technical expertise. Known for crafting compelling campaigns, Benthouse aims to connect with audiences and drive growth for its clients.
Frequently Asked Questions
What is The Abbi Agency's role with the Town of Taos?
The Abbi Agency has been selected as the PR and marketing agency to manage the Town of Taos' branding and outreach efforts.
Why was The Abbi Agency chosen?
They were selected due to their extensive experience and a strong understanding of responsible tourism and destination stewardship.
What services will The Abbi Agency provide?
The agency will focus on public relations strategy, media outreach, influencer engagement, and brand positioning for Visit Taos.
Who will The Abbi Agency collaborate with?
The Abbi Agency will work alongside Benthouse Creative, a local agency that will help manage social media content and newsletters.
What accolades has Taos received recently?
Taos has been recognized in Travel + Leisure's awards, ranking as the #1 Small Town Shopping Destination and highlighting its unique cultural offerings.
